blogging 102

Reading time: 2 – 4 minutes No matter how new or cutting edge a subject seems to be, the chances are pretty high that there is already a website out there dedicated to it. Or,more likely, hundreds and hundreds of them. In short, there are websites competing hard to be ranked well for each popular keyword; a fact which tempts many website owners into making poor (and not very honest) SEO technology choices to get ahead . And who can blame them when low rankings means low traffic? But there’s no reason to resort to black hat SEO methods to get your site ranked highly. While it may not work as quickly, following the rules and using white hat SEO technology will get your site further in the long run. Understanding your Target Audience When you come up with the content you’ll use on your site, you of course need to have a good understanding of your target market. One piece of SEO technology that will help you develop a greater understanding of your target market is social media.... 

Reading time: 2 – 4 minutes Sure, a lot of Internet webmasters manage websites and blogs just because they think it is fun… but most of us do it for money. The Internet is becoming the world’s biggest marketplace, and offers countless opportunities to make a living… and a very nice one, at that. But no matter how great your information or your product may be, you are not going to make much money unless your website is optimized for search engines. And how is this done? By using SEO services. The whole point of having a website is to have traffic… some of the many people who are surfing the net, looking for just the type of thing you have on offer. And while there are other ways to get visitors to your site, the best and most cost effective way is through ranking highly in the search engine results. This is where using an SEO services company comes in. SEO services work to increase the number of visitors you receive from the three major search engines: MS Live,... 

Reading time: 2 – 4 minutes What one trait do Yahoo, Live Search, and Google all share? That they are as persnickety as a bunch of old ladies? Yes, there is always that… but the big thing is that they love unique content. They will eat piles of it. In general, the sites that Google and the other search engines like best are the ones with plenty of original content. Original content will get you the high rankings you’re looking for in natural search results. And this is a rule that you should use when hiring an SEO services company, too. More and more, Google and the other large search engines are looking towards off page criteria when determining search engine ranking. And while this takes some of the control of your site’s performance away from your site, it also allows you to get help from SEO services companies. An SEO service’s job is to see that your website is ranked highly in the search engines for competitive keywords. They do this through a variety... 

Reading time: 7 – 11 minutes Introduction – If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I’ve learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period. To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components: 1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about....