Reading time: 2 – 4 minutes Branding by association is a powerful strategy that can quickly increase awareness and credibility for your brand. There are many tactics and tools that can be used to implement this strategy including blogging. As blogging continues to increase in popularity as a core component of many entrepreneurial businesses, it is helpful to take a look at how blogging can be used to build associations with other experts who can bring credibility to your business brand. Following are four blogging techniques for creating a marketable association with select branded experts who you admire but with whom you have not established a personal relationship: Showcase credible experts and brands by writing posts on your blog focusing on their products. This technique works best if you have tried the product and can provide an honest, first-hand opinion about your experience with the product. Include the good and the not so good aspects of the product – that makes your...
