Reading time: 2 – 4 minutes Good craft marketing can make an enormous difference to your business. To separate “marketing” from “selling”, lets call marketing the stuff you do to communicate with your potential customers. It’s not a precise description for those who are picky about these things, but it’ll do for us I think. With the internet you have opportunity to market to a global audience, but how exactly are you going to do that? How are you going to benefit from the massive potential? One way is by running a craft blog. They’re easy to start, fun to run and visitors love them. Done properly they’ll also rank very well in the search engines, often outranking craft sites that have been established much longer or those which might appear much bigger. So particularly when you’re starting to sell your crafts online, when you’re just getting into craft marketing, a blog is a very valuable tool to have at your disposal. One...
