Reading time: 3 – 4 minutes With the popularity of the Internet today, marketers are now required to know a new skill to be successful in their field. Gone are the days when a business could stay busy by putting a sign up at your shop window, or throwing up a 30 sec. commercial. Getting on that coveted first page of Google is now one of the main goals of an organization. There are marketers whose jobs deal solely with studying Google analytics to see how well their web advertising is done and where they can make improvements. 2 students at the University of Washington, in studying SEO, have spent the last month creating a site listed at the bottom of the article and applying SEO to the site. Here are 7 truths they have learned about good SEO. 1. Offsite SEO techniques are the key to scoring high in a search engine. While onsite SEO is important, your real results are going to come from offsite SEO. 2. SEO is not something you do for 8 hours one time and then never have to worry about...
