blogging 102

Reading time: 2 – 4 minutes RSS or Really Simple Syndication is used to distribute news and content to websites and visitors. RSS Feeds are available in a light weight xml format and can be generated for a blog or a static website. RSS Feeds are chiefly used to syndicate content such as announcements, new articles, news updates, videos and job openings. If you ever visit a popular blog, notice the variety of feed readers placed in strategic position to capture your attention. Their main aim is to encourage you to subscribe to the feed. When you click on the feed link, you are transported to a web page containing information to sign up for the feed. Syndicate your website content to ensure that the latest information is always easily accessible to your visitors. 6 Simple Steps to Syndicate Your RSS Feed: 1. Apply Feed Reader Syndication. Some notable feed readers are Google Reader and MyYahoo!. All you have to do is, add a subscribe button on your blog and personalize it for the common... 

Reading time: 2 – 4 minutes Choosing the right SEO firm for your website optimization work is sometimes overwhelming. You need to consider several factors before deciding on an SEO firm. There are several questions which need to be answered; whether you want to go with a large firm with lots of employees or whether you want to go with an individual SEO consultant. For some, choosing the right person might be a very difficult task because there is no industry standard in place to help identify a good SEO firm. Different SEO consultants and firms use different techniques for optimizing and therefore results may significantly vary too. Before you decide on an SEO strategy and SEO company, be very clear on the type of relationship, results and pricing you want. Why You Should Hire an SEO Professional SEO is a very complicated and detailed process and if not handled professionally by an expert the results could cost you traffic and worse your site could be banned from Google. So hire... 

Reading time: 3 – 4 minutes The Search Engine Optimization (SEO) industry has grown tremendously in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses. However, although the ever-changing dynamics between search engine algorithms and SEO techniques have evolved in complexity and in many different directions, very little has been done to actually measure the effectiveness of these SEO methodologies and processes. Significant amount of money is budgeted yearly by businesses for their website’s SEO projects, but only a few actually conduct a regular review of their SEO programs. A well-designed SEO audit is therefore a necessity. The SEO website audit is also fast becoming the norm in many companies wanting an objective assessment of the effectiveness of their SEO initiatives. As with any other audit, SEO website audit is a means to examine the efficiency and effectiveness of...