Reading time: 4 – 7 minutes If you have been considering a web site redesign, think of it as an opportunity to also improve your site’s search engine optimization (SEO). Many webmasters with sites that rank even relatively well in the search engine result pages (SERPs) worry that redesigning their site might destroy their keyword rankings and therefore their site’s free organic web traffic. But a redesign can actually be a golden opportunity to improve the SEO of your site and increase its organic search traffic dramatically. SEO Site Review Before embarking on a site redesign project, you should take inventory of what you are doing right and what you are doing wrong with your existing site from an SEO perspective. Perform a thorough SEO site review of all on-site and on-page search engine ranking factors and document your findings. This document will be used later to set search engine optimization goals for your newly redesigned site. SEO Rankings and Traffic Baselines You...
