Reading time: 4 – 6 minutes In the current economic climate, businesses are evaluating budgets and looking for ways to improve efficiency and save money. Regular monthly payments are examined and justified. Can an alternative be found? Is that payment worth the money being spent? Many businesses make regular payments to an SEO company, some spending several hundred pounds per month to pay for ‘ongoing SEO activities’, despite not knowing what they are actually paying for. Sometimes these businesses are afraid to stop the payments, fearing that once the SEO company stops being involved the site will disappear from search engine results. If you are spending hundreds, if not thousands of pounds per year on ‘ongoing SEO activities’ you have a right to know what exactly those SEO activities are. If you paid an accountant the same amount, you would want to see evidence of their work, search engine optimization companies are no different. Does your SEO company give...
