blogging 102

Reading time: 4 – 7 minutes You can only drive elevated levels of web traffic to your site if it’s focused on search engine optimisation. The major search engines can only rank your site if you’ve optimised it by implementing SEO strategies that garner search engine visibility. Why is SEO necessary? Search engines use what are known as spiders to crawl the web, locate web sites and web pages and index them in a large database. Commercial search engines like Google and Yahoo! are constantly upgrading their ability to crawl the Web deeply and provide more useful and relevant results to users. Despite this ability, if your site is not optimised for search engine visibility, then it’s highly likely that your web site will be buried deep in the search engine results pages or SERPs. Users generally will not look beyond the second page of the SERPs for what they want. That means, your site will not get sufficient attention and much less traffic simply because it’s... 

Reading time: 4 – 7 minutes If you want to succeed in the competitive world of internet marketing, you’ve got to drive targeted traffic to your site for higher sales conversion. Search engine optimisation or SEO provides the means to increase visitors to your site through better search engine results with optimised content. How People Search The Internet Navigating search engines is the primary method that internet users employ to look for the information or services they require. One of the most important internet marketing strategies is to consider how people search for what they want using search engines. Visitors to a site may want to download material, request information or purchase items online. They will use key words when searching Google, Yahoo! or Bing for the sites which match their request. When looking for information that co-relates to their requirements, users will type specific keywords in search engines. These could be brief one or two word searches or longer...