Reading time: 4 – 6 minutes Anyone can get a website to the top of Google for random keywords that any sane person would never search for but true Search Engine Optimisation or SEO is quite an art and any company that can prove top rankings for a popular keyword can pretty much write their own cheque. But for those businesses who are not involved in web design and just want their site to rank well and sell more of their products the thought of paying out for someone to optimise their site can be very daunting. How do they measure results? How long will it take? And, most importantly, How much should they pay? So, how long will it take? Unfortunately, It will take as long as it takes and asking for time guarantees will have any professional SEO firm walking away from the deal completely as there are no guarantees in the field of SEO. The biggest problem is the algorithm that Google uses to calculate your website’s ‘worth’ to the internet. It is not...
