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Michelle McClory
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RSS Provides Multiple Opportunities to Share Your Information

January 26, 2010 by Michelle McClory  
Filed under Readership

RSS Provides Multiple Opportunities to Share Your Information

Reading time: 4 – 7 minutes RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise. It seems like it shouldnt matter to the search engines the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors). RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML... 

Marketing Power of RSS Content Syndication

January 18, 2010 by Michelle McClory  
Filed under Readership

Marketing Power of RSS Content Syndication

Reading time: 4 – 7 minutes RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results. The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google, Overture and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. Well get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS! RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality...