blogging 102

Reading time: 4 – 6 minutes Google, a company which revolutionalised the Internet search has finally started to use RSS in a big way. It was more than an obvious move for Google to start looking into this ever-growing market. As the other web giants Yahoo! and MSN keep on enhancing the different uses of RSS, in this article we analyze how Google is contributing to “operation syndication”. Google News Feeds Previously, the term “feeds” was synonymous to Google News, another big service provided by Google. Since Google didn’t give any support to RSS or Atom feeds, programmers started to scrap headlines off Google News. And these headlines were then displayed on another Web site. However, now you see Google supports both RSS and Atom feeds. Reportedly Google News team had been receiving a lot of feature requests for RSS feed support. And that’s why the company decided to give a dose of news through both the syndication flavors, Atom and RSS. This... 

Reading time: 3 – 4 minutes A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm. The Internet is experiencing the so-called “orange” revolution and there’s no stopping to it. The online marketing world is rigorously seen chanting a 3-letter mantra, R-S-S. Yes, RSS is here and it’s got substance, material, style, sophistication… In a word, it’s got the ‘X’ factor. RSS, which stands for “Really Simple Syndication”, is the newest and the fastest growing technology online. Many publishers, webmasters and marketers are adopting RSS. It has helped spam go down to a great extent and made bulk messages a thing of past. No wonder spammers are shaking in their boots all over the web! Here are 6 strong reasons why RSS beats email marketing to the core: 1. Kiss Spam Filters Goodbye – RSS can help you distribute your content directly to your subscribers, without any spam filters... 

Reading time: 6 – 10 minutes As I wrote in one of my previous articles, the orange revolution has begun. RSS is here and it has taken the internet by storm. The number of webmasters becoming a part of this online revolution is growing on a fast pace. The reason is, RSS feeds have proved to increase traffic in a big way. And creating your own RSS feed would surely be a step towards tapping in a new source of traffic. However, just publishing your own RSS feed and waiting for miracles to happen won’t work. In order to get those most wanted subscribers, RSS feeds need to be promoted and marketed in the right way. With a good dose of quality traffic directed towards your feed, long term subscriptions will definitely start pouring in. The following 6 ways will not only help you get the word out about your RSS feed but also help you retain a fresh flow of targeted visitors to your website. Strategy #1: Create an individual webpage for your RSS feed The most important part of your...