Reading time: 4 – 6 minutes Search Engine Optimization or SEO is the process of making your website easy for Search Engines such as Google, Yahoo and others to find. For example, when a person living in New York City uses Google to locate a website design company in New York, they will likely type “website design New York” into Google’s search field. The top results that come up first, under “sponsored links,” will be paid links. This means that people have paid for this placement through a program called Pay-Per-Click advertising. The results immediately following these paid links still enjoy the same prime real estate space-without having to pay the ad costs. How did they get that level of ranking without paying for it? The answer is SEO. They knew how to make the most of their websites’ SEO potential. And with this article, you’ll develop some understanding of how you can, too. By using SEO techniques properly throughout your site, you...
