blogging 102

Reading time: 2 – 4 minutes One of the major issues that an SEO consultant faces is attending to the client’s expectations. The client, for one reason or another, almost always expects more than can be done in the given timeframe and price. The problem with SEO consultants is that they have a dilemma: They can either promise extremely optimistic results and then under-deliver or they can undersell and then overperform. If the SEO consultant under-delivers, he gets the project in the beginning but by the end of the project, loses the client’s trust. If he over-delivers by first underselling, chances are that he will have a diffcult time getting the project in the first place. While there are many SEO companies out there, they mainly provide benchmarks in terms of ROI, traffic, rankings and sales. The issue with these benchmarks is that most of them are not under the control of the SEO consultant. It would be wise to look at the points below so you know what NOT to expect... 

Reading time: 3 – 4 minutes Almost everyone can be successful online if they take the time to understand and apply the SEO principles. But understanding SEO principles and differentiating between SEO myths and facts will most certainly take months if not years to do. Most people know the theory behind SEO but have never taken the time to apply it themselves. That is where SEO companies come in. Some of them provide you standard services with minimal benefit while others are expert in providing unique services, which their competitors just cannot copy. The bottom line is that unless you have spent months or years understanding SEO and applying it, it is better to outsource this job to someone more experienced in this area. Here are 5 reasons why you should not do SEO yourself: 1. SEO is all about experience: Almost everyone can undertake SEO but most of the people do not know how to do it right. Seasoned SEO consultants have spent years testing out different techniques and have met...