Something is up at Technorati. For more than a month now I have been having problems with them properly indexing one of my blogs. Despite the fact that it was being updated either manually or automatically with daily digest posts, http://www.bradsotherblog.com was simply not getting its ping through to Technorati. This just isn’t me, either.

The first suggestion they made was to manually ping your blog at http://www.technorati.com/ping this works for all of my blogs except The Other Blog. After trying that and a ticket submitted with no answer I finally complained on the post board and the blog was quickly taken care of. They apparently want to take care of people who open their mouths in public a lot faster than they do those who wait patiently for returned emails. Well that one ping they did worked exactly once, the blog updated and jumped from an authority of 8 to 14 when all was said and done.

I checked back a week later and nothing since that day had been indexed. I sent another ticket and posted on the bulletin board the same day. Three days afterwards I received a reply to the first email and was told the blog had been indexed, what they didn’t say was it was done shortly after I made the problem known on the bulletin board. I have since had to make more than half a dozen posts in order to get the blog regularly indexed. Who ever is in charge of doing that does it pretty speedily and should be rewarded for it.

I have received several answers as to why this is happening from the board admin, and none of them are very likely. First I wasn’t given an answer. The second time I was told there was just a delay in indexing. The next time they blamed it on the number of anchor links some of my posts contain. They have blamed it on the number of tags. They have always fixed it an done an auto update but they refuse to address the key issue many bloggers are having. Neither the automatic ping services nor the manual ping at Technorati are working for many of us.

As I said this isn’t just my problem either. If you surf over to the Technorati discussion board you will find quite a few people who have gone a couple of days without being tracked to those who have gone weeks. One blogger reports his blog hadn’t been indexed for more than a year. I have no idea how often he posts, but Technorati simply can’t say his problem was a simple delay in indexing.

If you are a serious blogger with a Technorati account don’t just assume it has been working for you, go check it out. I know some of you are asking what the big deal is. First off if you are displaying the Technorati logo on your blog, you are advertising them in exchange for a service which includes indexing and providing search traffic. If they aren’t providing that, then they are operating on a fraudulent principal and should be paying you for the advertising. Secondly they are getting paid advertising because of the service they provide, I think the advertisers that pay them should be made aware that they aren’t getting everything they are paying for. I know I certainly would if I were paying big bucks to advertise on a site making claims of tracking a hundred million plus blogs, but only updating three quarters of their claim. The fact is they are a corporation and all corporations private or public need to be held accountable to proper standards.

I won’t debate whether they have the right or not to deny tracking of individual blogs, but the fact is they have an obligation to tell people that their blogs will not be tracked. They don’t even have to provide a reason, they just have to be honest about doing it. Of course none of us know if this is a softwarer glitch, which they have never admitted to, but they need to come out and say something one way or another. Failure to do or say something is the best way for them to lose their credibility. I can live with it being some sort of technical problem, we have all experienced those, but the fact is something needs to be done and done soon.

Some of us went up, some of us didn’t and some of us went down. Thus is the nature of Google PageRank. While this is not wholly a point of vanity like star rank on MyLot, most of you are making a bigger deal of it than it is.

Secondly I am sick and fucking tired of all the whining about how you worked so hard to write quality content and Google didn’t jump you as high as some of us, or in fact dropped your page rank. Get over it people, Google doesn’t give a damn about your witty repartee or insights. Google uses a computer algorithm to decide your page rank not a visit by Zagats. I can see that review now.

“Your layout is harsh on the eyes so only 3 stars there. Your content wording was smooth like pudding, but the double entendre was too much for a weak stomach making for only 2.5 stars. Your lack of proper nofollow techniques and duplicate content gave us the runs…

In the end, content only matters to the people reading your blog. The mindless, brainless, tasteless, and unintelligent computers look at all the other stuff, weigh what they see, and spit out a number based on it. If your PageRank went down you have only yourself to blame for not doing a good enough job making it presentable to Google.