One of the four most important aspects of writing a post is picking out the right keywords from the text.  This isn’t something often mention in your standard how to blog post.  There is only one really good free tool and I reccomend using it every time you post.  Wordsfinder will pick out what it sees as your best go to keywords based on a Google Search.  You simply cut and paste your text into the box and it spits out a list of your best keywords.  Copy the the ready to use list, and paste it into the custom field value box in the Wordpress write/edit post page and label the key as keywords.  Remember to save or publish after this step or they won’t be part of the post’s data.

The ssecond method for adding keywords requires a bit of theme editing.  I first saw this technique on Nathan Rice’s Blog.  I suggest you read his entire series on how to do Wordpress SEO. This technique will add your tags as keywords. If you are using good tags there is absolutely no reason you shouldn’t use them as keywords. If you are using a not so good program to autotag like simple tags, you should avoid this method as it could cause google to think you are keyword stuffing. (Stuffing equals reduced pagerank) However if you use an intelligent tagging plugin that uses semantic tags, like calaise archive or autotagger or my favorite Tagaroo you are in good shape. Simply paste the keywords you got from Wordsfinder into the tag area and away you go.

This is where the theme editing needs to be done.
In the header.php add this below the title tags <title></title>
<br /> <?php if (is_single() || is_page() ) : if ( have_posts() ) : while ( have_posts() ) : the_post(); ?><br /> <meta name=”description” content=”<?php the_excerpt_rss(); ?>” /><br /> <?php csv_tags(); ?><br /> <?php endwhile; endif; elseif(is_home()) : ?><br /> <meta name=”description” content=”<?php bloginfo(’description’); ?>” /><br /> <?php endif; ?><br />

In your functions.php add the following in the line above ?>

function csv_tags() {<br /> $posttags = get_the_tags();<br /> foreach((array)$posttags as $tag) {<br /> $csv_tags .= $tag->name . ‘,’;<br /> }<br /> echo ‘<meta name=”keywords” content=”‘.$csv_tags.’” />’;<br /> }<br />

Before undertaking this step I really reccomend you read Nathan’s fine article on the hows and whys of meta keywords.

Post 73 of 100 of Brad’s Tiny World Scribefire Challenge.

One of the most important aspects of being a successful blogger is choosing your keywords carefully.  This is just not something most people do when they learn how to blog.  I am going to run through a couple of steps for you really quick that will help you figure out your keywords.

1. Find out how you are ranked at Google Rankings.  I just changed mine here so google isn’t ranking me on the new words as well as I would like.  In single word phrases I top out with blog at 11.18% density which is pretty respectible if there were more posts and fewer search results for it.  My top three word phrases are Wordpress Option Field and Wordpress Optional Fields, based on a recent post.  What I really want to be rated on is How To Blog.
2. Once you know what you are rated on it is time to decide what you want to be rated on.  I use Free Keywords which was originally suggested on Courtney Tuttle’s Blog.  Start searching for keywords based on your general blog niche.  This is how I found How To Blog.  What you want is a keyword or phrase that has no more than three words to it.  The more daily search results you have the better off you are.
3. Once you have a particularly good keyword or phrase you need to figure out how it plays out on google.  Put your keyword or phrase in quotes and search.  While Google Personalization can really screw up the ranking of your results, it will have no effect on how many results it returns.
   
   
4. Optimize your choice by looking for a high number of daily searches and a low number, under a million, search results.  Look for how to use these new keywords in the near future.

I will revisit this post with you from time to time and let you see how my changes affect my placement for these keywords without stuffing the keywords where they don’t belong.

Post 72 of 100 of Brad’s Tiny World Scribefire Challenge.

One of the best techniques for really driving traffic to your site  is the use of keywords and knowing just how to use them  Wait! Wait! Stop!  I know some of you are thinking other blogs say keywords are dead and don’t matter to your PageRank or this or that program because they can be manipulated.  That is true to a point.

What isn’t mentioned often enough is keywords do still matter and that Google isn’t the only game in town. Search engines are getting better about seeing who is fudging their keywords and actually looking for them in the text of your post.  You can’t get away with just picking out popular keywords, plugging them in and thinking you are beating the system.  Other search you can still get away with that on, but it isn’t to your benefit even there.

So how do we pick a search engine oh mighty guru?  There are a couple of methods.  There are plugins of course which will do it for you automatically.  The best ones cost money though and I haven’t had very good luck with free ones using WordPress 2.5.  My preferred method is a little more time consuming but seems to produce pretty good results if you look at my Feedjit widget.

I use the site wordsfinder.com, enter the text, usually cut straight from word, and tell it to search for my keywords.  It usually gives me a nice long list and I cut highlight copy into notepad for cleaning it up.  First, this will pick out any horribly misspelled words if you didn’t already spell check the text, so correct them before posting.  According to highestranking.com you want to comma separate your terms or phrases, but don’t leave a space.  Using notepad or any text editor you can quickly do that, then simply cut them and paste them into your keywords field in WordPress and push the add custom field button and bam you have hot keywords.

What I said about the feedjit widget is quite true.  If you look at my other blogs especially you will find a high number of the incoming visitors are coming from Google via keyword searches.  Check out The Other Blog and Brad’s Tiny World to see what I mean.  You can also use Google Analytics to see your actual stats and make decisions about the kind of posts you want to be making as well.