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RSS Will Not Replace Email [period]

March 6, 2010 by Sean Cohen  
Filed under Readership

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Reading time: 2 – 3 minutes

Over the years technology has provided us with more options for
sending and receiving content over the internet. One of the newest is a delivery system called Real Simple Syndication or “RSS”.

Definition:

RSS is a format for delivering news and other content through a
syndication channel. The most common sites that publish RSS feeds still include major news organizations whose information is broken into different stories and can be delivered to recipients once published.

This delivery concept has also been adopted by other non-news related sites such as the blogging community who publish posts (similar to news stories) and allow other people to subscribe through RSS to receive their blog posts automatically.

RSS Usage Rates:

RSS has been in use since 1999 but still hasn’t been adopted by the mass Internet community. According to an October 2005 White Paper published by Yahoo, “Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have
knowingly used RSS.” [http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf]

A publisher looking to distribute their content can’t rely on just RSS alone.

Tools to Read RSS:

To read an RSS feed you need news aggregator software to capture, read and store all the content that is delivered through RSS. There are many popular aggregators on the market today, many of which are free of charge.

Two popular types of aggregators are web based readers (Bloglines) or a desktop reader (SharpReader). The web based reader is an online free service that you login and can subscribe, read and manage all your RSS feeds. The desktop software is similar in features to its online counterpart but is installed and runs on your computer.

Will RSS Replace Email?

I’d be willing to wager that anyone reading this article today checked their email, in fact going a bit further I bet you not only checked your email but also replied to some of it as well. Will RSS replace email? – I think we can collectively say — no, email is far too important but the beauty of email is that you can marry the two technologies together to deliver information that subscribers want, in the format they want…

Author: Sean Cohen
Article Source: EzineArticles.com
Provided by: Programmable Pressure Cooker

The Basics of Measuring Your RSS Feeds

March 6, 2010 by Rok Hrastnik  
Filed under Readership

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Reading time: 4 – 6 minutes

For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail.

As complexity grows with added capabilities, we’re only taking a look at the absolute basics of measuring your RSS feeds today. These are the basics you can implement immediately to see how you’re doing, and then gradually move on to more complex analyses.

As always, the key point is just to get started and then move on from there.

1. THE REASONS FOR MEASURING RSS

The most basic reasons for measurement are quite simple:

A] How many people are subscribing to my RSS feed? Is the number increasing or decreasing?

If the number of readers is decreasing, it’s a sign that your content is not meeting the needs of the target audiences your site attracts, consequently meaning that you need to consider improving your content strategy.

Optimization possibilities include: –> More practical how-to articles –> Different content topics –> More “personal voice” –> Greater publishing frequency (more frequent posts) –> Less frequent posts –> Longer or shorter posts –> More news coverage within your industry –> Etc.

Also, based on your readership you’ll be able to calculate your “readership –> purchases” conversion rate, if you’re using your site to sell products online. The simple formula to calcuate this is “the number of orders / number of readers * 100”.

B] Are my subscribers actually clicking on the content items in the RSS feed?

If you find that your subscribers are actually opening the feed, but not clicking on individual content items it’s a clear sign that either your content item headlines need to be improved, made more attractive, or that the actual content is not strong enough to entice readers to clickthrough.

Knowing your feed-to-website clickthrough rates will also enable you to introduce gradual changes in your content strategy and actually see how they improve or hurt your key success metrics.

These two questions are of course only the most basic, but will enable you to build on them in the future and start developing more advanced measurement & optimization procedures.

2. THE TOOLS

Now that you know what you’ll start tracking you’ll need appropriate tools to actually help you measure your RSS feeds.

If you’re using any of the more advanced RSS marketing & publishing solutions (http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com, [http://www.rssautopublisher.com], http://www.press-feed.com/, http://www.market-soft.com/bypass/, http://www.silverpop.com), the key metrics will already be provided to you out-of-the-box.

If not, you’ll need to use a specific service just to conduct your measurements. For small-business marketers, the best choices are http://www.feedburner.com or http://www.pheedo.com, which come at no charge for the basic toolset.

Using them is quick and simple: just go to their site, register for a free account, enter your existing RSS feed URL, start promoting the new RSS feed URL (given to you by the service) on your site, instead of the one you are using right now, and start measuring.

But be careful! These two RSS measurement solutions actually create a new RSS feed URL for you, which is hosted on their own server, meaning that you only want to use it to generate “real” subscribers, and not actually submit the feed to any RSS search engines and directories. If you do so, some of the SEO benefits of RSS will unfortunatelly be wasted.

Copyright 2005 Rok Hrastnik

Author: Rok Hrastnik
Article Source: EzineArticles.com
Provided by: Duty tariff

How to Syndicate Your RSS Feed

March 6, 2010 by Herman Drost  
Filed under Readership

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Reading time: 3 – 4 minutes

If you syndicate your RSS Feed or advertise it,
you will get an immediate boost in traffic to
your web site by others reading and/or linking to your
information.

There a 2 ways to syndicate your RSS Feed:

a) Place an XML button at the top of your home page. This
is a little orange image that links to your RSS file. You
can see one at the top of my home page at http://www.isitebuild.com.
Get a copy of the image (right click, save picture as) and
upload it to your website. Place the image, with your xml
link, on your home page. For example, here’s the line of
code I placed on my home page:

Feel free use this code for your own site but remember to
replace the information with your own link (be sure to remove the period after the b) Submit your site’s RSS feed URL to various aggregators
or news readers. This will enable them to start check your
RSS feed for updates.

Here is a list of some of the most popular news
aggregators:

Daypop: [http://www.daypop.com/info/submit.htm]

Syndic8: http://www.syndic8.com/suggest.php?Mode=data Aggregator

Userland: http://aggregator.userland.com/

Feedster: [http://www.feedster.com/add.php]

Postami: http://www.postami.com/rss.finder/submit_feed.php

Update your RSS feed regularly – add new articles to
your RSS file on a regular basis. Make sure you link each
article to your site to increase your web traffic. Remember
to delete your old articles because the dates next to your
articles will adjust depending on when news aggregators
pick them up.

You only need to do this once and then syndicators tracking
your feed automatically pick up your new feed items as you
update them.

Conclusion:

Even though RSS feeds is a relatively new way of marketing,
once you set it up it takes very little time to maintain
and provides another great way to increase the number of
visitors to your web site.

Related Articles

What is RSS and Its Benefits

[http://www.isitebuild.com/rss/index.html]

What are RSS Feeds and Why You Need an RSS Reader

http://www.isitebuild.com/rss/what-are-rss-feeds.htm

How to Create an RSS Feed for Your Web Site

http://www.isitebuild.com/rss/rss-feed.htm

Author: Herman Drost
Article Source: EzineArticles.com
Provided by: Cool mobile gadgets

RSS For Rookies

March 6, 2010 by Scott Hendison  
Filed under Readership

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Reading time: 5 – 8 minutes

What are RSS newsfeeds?

RSS stands for Rich Site Summary, or for Really Simple Syndication. Both mean the same thing, so don’t let it confuse you. An RSS is something a website (or a blog) offers to readers provide a “news feed” of their information. It’s available for everyone to add to their own “news reader” for free and gets displayed on your desktop or in your web browser.

It works almost like a stock ticker, delivering exactly the information that you have anonymously “subscribed” to, eliminating the need to go out and check your favorite outlets for new information, because they’re already delivered to your computer.

Who needs RSS?

Well, everyone need it. It’s so much more efficient than going to get it, or getting endless email newsletters. Having the paper delivered to your home makes more sense than driving to the store every day, doesn’t it? In the same vein, let’s say that you want only the latest news about only certain subjects, and routinely go out and check several websites to see what’s new. Using RSS, those individual websites will deliver that news right to your desktop, suitable for reading, clicking, printing, or ignoring.

How can you use RSS?

There seems to be no single definitive answer, because there are so many ways to use it. I’ll tell you about the easiest way to get RSS feeds that I know of, but by no means is that the only way. That is; on your homepage of your web browser.

First, you need an RSS newsreader, (a.k.a. “aggregator”). The good news though is that you may already have one. Since millions of people have Yahoo, MSN, Hotmail or Google accounts, I’ll walk you through adding a news feed to your MSN home page. Go to my.msn.com and sign in. If you don’t already have a hotmail account, go ahead and create one. If you’d prefer, you can go to my.yahoo.com and do the same) It only takes a minute go get a new account.

After signing in to My MSN, you’ll see quite an array of news, weather, sports, ads, stock quotes, local information etc. Think of this as your canvas, and you’re free to arrange or remove the information how you see fit. Each of these sections you see can me easily moved or deleted. To move them, just click and drag from the top right of each subject area. To remove them, click the minus (-) sign in the top left of the subject area. Feel free to delete them all, since you can always add them back later.

Now go to top left of the screen, right above the “Welcome” area you’ll see “Add content” below your name. When you go there, you get four choices (Tabs) for adding content. The default tab that comes up is “Search”. and from here you have four options and each is clearly defined. If you know the exact web address (URL) for a company’s newsfeed, you can enter it right here. The other three tabs might be worth exploring too, since they let you browse by company names and subjects. Then you just click a box for all you want.

After signing in to My Yahoo, you’ll notice that there are already several news feeds from Reuters listed there, with “Top stories”, “world News”, “Politics” and “Business”. Above those stories, you’ll see a big yellow box in the center explaining how you can “Add Content”. Click the link to “add content” and you’ll come up with a search box allowing you to “find content” about a given subject. Type in a search phrase, and you’ll be presented with search results that all have an “Add” button next to them. Hit the “Add” button by the ones you want, and then hit the “Finished” button at the top right, and you’re done. You just added that RSS news feed to your My Yahoo page. Scroll down at the My Yahoo main page, and you’ll see those news headlines you added at the bottom of your list. To rearrange the order of your news feeds, just hit the small “edit” button at the top right of each news section. To remove a news feed, just hit the X like you would to close any window.

Customizing your own news feeds

Now suppose you don’t need to “find” a news feed on a subject, because you already know you want to add a particular one. Well that’s easy too. Al you have to do is identify what the “RSS feed URL” is for the information you want to add. Most blogs or news organizations show you these now on their websites.

Look for a small orange box on the website that says XML or the words “RSS Feed” or “News feed” and click on it. In the case of large organizations, like CNN for example, you’ll be taken to a page with a nice set of instructions, and a whole list of RSS news feed URL’s that you can manually copy and paste into your news reader.

Sometimes though, you’ll be taken to a page that looks like gibberish code. Don’t let that scare you like it did me the first time I saw it! When that happens, you are actually looking right at the feed itself, and all you have to do is copy and paste what’s in the address bar of your web browser, right into your news reader. That’s called “knowing the specific URL of the feed” on MSN, and “”Add RSS by URL” in Yahoo.

In My Yahoo, to manually add a news feed, go to the “add content” area, and choose the link to the right of the Find button that says “Add RSS by URL”. Once you paste your URL in that window and hit “add” the news headlines should show up there. If they don’t, then you may have copied the URL wrong, or added a space at the end. Then just hit the “Add to My Yahoo” button and you’re done! In MSN, you’ll paste the URL of the news feed right into the search box, then check the box when it shows the result.

Delivering exactly what you want and only when you want is how the internet is supposed to work. Things are only getting better.

In researching this article, I notice that My Yahoo seems to be having problems adding certain manual URL’s. Oh well. Nothings perfect.

Author: Scott Hendison
Article Source: EzineArticles.com
Provided by: Canada duty tariff

What You Need To Know About Texas SEO Firms – Part I

March 6, 2010 by Ben Jordan  
Filed under SEO

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Reading time: 3 – 5 minutes

Hiring an Texas SEO firm can mean the difference between your business becoming bigger, like everything else in Texas, and staying the same. Let’s face it, Internet and search engine marketing will make or break your online business.

Without it, you stay invisible in a place most of your potential customers shop: the Internet. A Texas SEO firm will act as your internet marketing consultant and help you market your website and business on the Internet. Let me tell you, without hiring a good Austin Texas SEO firm to make you highly visible, you’re missing out unheard of amounts of cash. I don’t know about you, but I like cash. The more, the better.

However, I know what goes through your mind. You’re not sure if you want to hire an internet marketing consultant to do your SEO work and, if you do, you want to know that you’re hiring the best Texas SEO firm possible. As much as you want to make money, you also don’t want to spend it in the wrong place.

Let me tell you. Spending money with a reputable Texas SEO firm will never be a waste of your hard earned dollars. Yet, even with that said, knowing how to compare Austin Texas SEO firms to find the best one will save you money and bring increased success.

It goes without saying that a Texas SEO firm will market your sites to the search engines. These internet marketing consultants market your site to the search engines so that it ranks higher in search engine results for your chosen keywords.

So naturally, before hiring any SEO firm, you want to see their past and current clients whose sites skyrocketed to the top of the search engine results for their designated keywords. And hey, I don’t mean the top 100. You want to see their clients in the top 5 of the major search engines (Google, Yahoo, MSN) or, at the very least, the first page of results.

What’s more, you want permission to talk to those clients. You won’t let someone baby-sit your child without references; don’t do take those chances with your business.

I advise you to do your homework about internet marketing consultants and SEO before contacting any Austin Texas SEO firm. At least know a little about SEO and what it’s all about before delving into hiring someone. When you do your homework and studied up, you can ask intelligent questions to see if you get intelligent answers.

Just to help you out, I’ve listed some questions below that you’re going to want to ask as well as information to help you recognize the correct answers when you hear them.

1. Do they want you to sign a contract and, if so, what will be required on your part in the contract?

Ideally, you want a contract from any Austin Texas SEO firm you do business with. The contract guarantees the work will be done and exactly what gets done. It also specifies the price. Never agree to pay more than 50% up front.

Some contracts will specify that your site will carry a link to their site after the SEO work is completed. If it states this in the contract, request a discount be given for the free advertisement.

The contract should also give all copyrights to content to you if content creation will be part of their internet marketing consulting services. It should detail the work that to be done as well as the results. Just remember that no Austin SEO firm can guarantee you top rankings. If they do, make sure you can get your money back and that you get ranked for the keywords you want.

Part II of this article continued

Author: Ben Jordan
Article Source: EzineArticles.com
Provided by: Canada duty rate