Reading time: 4 – 6 minutes
Internet Advertising & Marketing – The safest bet for job seekers!
The current scenario of Indian economy has been characterized by optimistic growth and strong economic fundamentals. The sudden change of the global economy has definitely hit the Indian economy as well and hence we are feeling the crunch in every industry today. The main issue that is causing worries is that of “unemployment”. Existing employees are being asked to leave and the newly recruited ones have to wait to get the final call. The unfortunate Satyam fiasco has put all its employees’ future in danger. With the current industry situation, the need of the hour is that job seekers update their skill sets by learning new technologies as this will increase their knowledge and also make them ready for emerging opportunities.
The current scenario will create more opportunities for job seekers in other areas as organizations are adopting the “least cost and maximum efficiency” methods. One of the methods being used by organizations is Internet advertising and marketing, popularly known as Search Engine Optimization (SEO). Many organizations from various industries are banking on this method due to its cost effective nature and ability to deliver higher returns.
The following are the advantages of internet advertising over the traditional advertising -
1. Measurable
2. Interactive
3. Worldwide Audience
4. Cheaper
With so many benefits, SEO has gained tremendous importance in the recent years and is expected to become a trillion dollar industry by 2010. The Microsoft & Yahoo situation is the best example to support this fact. Few months ago there was a war like situation, wherein software giant Microsoft wanted to buy Yahoo. Although the deal did not go through, but what needs to be seen is that an industry leader like Microsoft was bidding for another company. The reason – they wanted to compete with the leading search engine – Google. They saw the power of internet advertising and hence wanted to capitalize on the same by acquiring Yahoo.
Google & Yahoo – Drivers of Internet Economy and jobs!
It goes without saying that Google and Yahoo are the leading search engines which are helping businesses grow. Merely, creating a company website is not enough today. It needs to be marketed so that people are aware about the offerings of the company. With the market capitalization of Google at 59% and Yahoo at 18%, thus making them the drivers of the internet economy. More and more companies aspire to appear in Google and Yahoo rankings as it gives them more visibility and an opportunity to connect with their customers.
Thus, SEO opens new doors for job seekers and promises huge employment opportunities. Also, the technical complexity of SEO is less compared to other technologies, making it easier to learn. The joy of internet marketing is: It’s a hot, growing, in-demand field. There are plenty of job opportunities for SEO professionals in India and abroad.
In India, companies in the following industries are aggressively looking for such professionals:
* New Media & Digital Media Agencies
* Website development companies
* Advertising Agencies
* E-Business & E-Commerce Companies
* Companies providing Online Marketing related Products and Services
* Corporate Employers recruiting for In-House Online Marketing related Jobs
Industry demand for SEO professionals
Popular job site naukri.com lists more than 2200 SEO jobs while monster.com lists more than 2400 jobs. And these numbers are surely going to increase with more and more companies adopting the internet advertising and marketing methods. Also, education is not a barrier to shine in this industry. Even if you are a mere graduate, you can become the guru in this
field by putting your hard work, creativity and marketing skills.
Unlike some of the other fields, this field gives you the opportunity to progress at a faster rate. SEO is a very demanding field and currently not many people are aware of this goldmine. Also, the best part is that this field provides the required skill sets for freelancing opportunities. With the required skill sets, SEO gives ample opportunity to an individual to start on their own. Companies like Pinstorm started with a few member company and today houses more than 300 employees.
Becoming a SEO professional…
Internet is a great resource to learn new technologies. This principle applies to SEO also. There are many websites that provide effective ways of learning SEO techniques. But theoretical learning and practical implementation are two different things. One can easily grasp the SEO techniques by reading them, but until they are implemented and tested for various scenarios, one cannot claim to have mastered SEO process. Hence the requirement of SEO experts who can guide an individual is very important. And the only negative aspect of this SEO industry is that there is scarcity of SEO training institutes who can impart quality education.
Author: Sameer Fadnavis
Article Source: EzineArticles.com
Provided by: Wordpress plugin Guest Blogger
