blogging 102

Reading time: 8 – 14 minutes What is Search Engine Optimization? Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site. As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are... 

Reading time: 9 – 15 minutes When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO.” Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed. A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain? The truth is that SEO companies do not control...