Reading time: 3 – 4 minutes The time has come for personal brands to shine. As the image of the company brand falters in these uncertain times, personal brands are poised to become the new face of business and marketing. You’ve already seen it in action, but you probably weren’t paying attention. Tim Ferriss created a personal brand with his “New Rich” philosophy and the 80/20 lifestyle. He has proven that you don’t have to work 80 hours a week to enjoy life. Oprah…she is everywhere. Enough Said Dean Karnazes branded himself as The Ultramarathon Man and although he isn’t the most respected in his sport, he is certainly the most well known. Emeril branded himself long ago and I am willing to bet that most of you have yelled out a “Bam!” once or twice in your life. Donald Trump owns the phrase “You’re Fired!” and he brands everything he owns with the Trump logo. Martha Stewart has become a household brand. Gary...
