blogging 102

Reading time: 5 – 8 minutes Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors? I’m going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I’m going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I’m not just reiterating what others have said before. I actually acted and performed on my own websites everything I’m about to tell you and the results are awesome. Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external... 

Reading time: 8 – 12 minutes You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come accross simple RSS feeds that just don’t seem to be the approach you’re looking for. The problem with most RSS marketing plans is that the marketer doesn’t really go beyond providing a simple RSS feed for all of his online news or his blog. But since you’ve been reading this column for a while now you know for a fact that RSS offers so much more. To get started the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content. The right way to go, even if you’re only starting out with a simple RSS strategy, is to provide individual RSS feeds for: –> your individual target audiences, –> your different types of content and –> even your different content topics. Think of this as a consequtive list...