blogging 102

Reading time: 7 – 11 minutes Introduction – If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I’ve learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period. To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components: 1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about.... 

Reading time: 4 – 6 minutes RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml] RSS stands for either Really Simple Syndication or Rich Site Summary. RSS files (which are also called RSS feeds or channels) simply contain a list of items. Usually, each item contains a title, summary, and a link to a URL. RSS files look a lot like HTML code. It is up to the user to use this information in any way that he wants. You should provide an RSS feed if you want to distribute your information to a vast and fast-growing community of users, who are more interested in knowing about your topic. In general, people who write articles or publish newsletters benefit the most. Most blog software allows you to offer RSS feed of the blog posts. You can also offer your press releases through an RSS feed. In general, anything that you publish frequently can be offered as an RSS feed. For example in the share market, the prices of the shares are... 

Reading time: 6 – 10 minutes We’ve all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you’re a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site’s content fresh. RSS is a way to syndicate website content. According to Wikipedia, “RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs…the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data.” Wikipedia goes on to say that “A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well... 

Reading time: 1 – 2 minutes There were several old combinations that worked well together but since WordPress 2.3 came out many of them stopped working properly or stopped working altogether. Fear not there are replacements out there. Unlike many of the regurgitated idiot lists currently out there, everything I list will work in WordPress 2.5 the only version of the blog software you should be running. Ultimate Tag Warrior hasn’t been supported by the author since WordPress 2.3 came out. Many of its features and those of Bunny’s Technorati Tags, Jerome’s Keywords, and other tagging programs are easily replaced in better plugins. The All in One SEO Pack can even be replaced now. The new power plugin combination consists of Headspace2 and Simple Tags. Between these two plugins you can hand every task that you used to require half a dozen plugins and tweaks. convey_source = "English"; Read More →