Introduction – If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I’ve learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period.

To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components:

1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about. As a result, it is a really important SEO strategy that your title tag be filled with keywords that are appropriate to the content of the web page. Furthermore, you really don’t want the same title tag on every page. This is not good for SEO. Instead, you want to have different keyword phrases in your title tags that properly identify the theme of that particular page. Remember, you are trying to help the search engines easily digest your content. That’s basically what SEO is. You want to aid them in their understanding of what this page is really about.

2) The first H1 tag - Similar to the title tag, Google will look at the first H1 text to appear on your page as a strong signal as to what the page is about. Use it wisely. Again, you want to place keyword phrases here that are thematically related to what the information on the page is conveying to the end-user.

3) The name of the page itself - As you name your pages in your web site, use plain English as much as possible for SEO. You will notice that WordPress uses this extensively in their blog software. This is no accident and WordPress is considered the best blog for SEO. For example, http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform much better for SEO than http://example.com/?AID=22. Why? Because there is descriptive text in the longer version of the page name that helps the search engine know what the page is about. Many people have written about issues around “dirty links” and SEO (links including system variable data such as AID=22 in the example above). I think it is better if you can design your system without any variable data at all. It just takes this SEO issue away. And it’s just easier for the search engines. It’s also easier for the end-user. However, there is no problem promoting pages via SEO with variable data in the links. I’ve been able to make both fly using the same SEO tactics with no problems. The search engines are smart enough by now to manage through that variable data. Just make sure your plain English is in there.

4) Keyword meta tag - This tag used to get a ton of play for SEO, but is now largely ignored by the search engines. I believe it fell out of favor due to manipulation and misuse. It is a tag that is not seen by the end-user, so unscrupulous web masters abused it and it became less-and-less important for SEO. Real SEO tactics don’t abuse or deceive. I still populate my keyword tags because I believe they are still looked at, but I don’t believe they are very critical. If nothing else, it’s another instance of your keywords. They all help SEO.

5) Description meta tag - This tag is still useful, but probably more for Yahoo and MSN. Since you will be in this part of your web site anyway to get the Title right, you might as well make this variable-driven as well and make the description appropriate to the page. Again, it can’t hurt SEO.

6) Keyword Density - This is very important for SEO. Keep in mind that the search engines are just large computer programs digesting your site and trying to figure out what it is about. One of the simplest things they do is to count up all the words and look for repeats. They then calculate percentages, or densities, of specific 1-word, 2-word and 3-word phrases that are found in your text. By looking at the most popular keyword phrases, their programs understand the important themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well. I don’t recommend that you write solely with keyword density in mind as it will result in lower quality content. However, I also don’t recommend that you completely ignore keyword density in your content creation. My preferred approach is to write content straight-up for the first draft. Then, as you edit for grammar, consistency, and clarity, also edit for density. Run your content through a density checker and see what phrases are used the most. Make adjustments accordingly so that your top themes / keyword phrases are showing up between 2-4% of the time. But don’t do this to the extent that anything reads as unnatural. You need to always keep your audience in mind.

7) Outbound links - What your page links to matters, in terms of both the quality and quantity of links. As you build links out of your page, be specific about where they go. Don’t link to low-quality or bad-neighborhood sites. Also watch your number of links. Generally, the less the better. However, having no outbound links is not always good. I believe Google uses your outbound links as a way to position your site in the vast weave that is the Internet. Often times, Google can get a good feeling about what your site is about just by looking at who you link to. So again, select these links wisely understanding they will actually impact your SEO.

High-quality, original, content - I probably should have put this first because it can’t be stressed enough for SEO. Your site needs to provide high-quality and original content. You will read this maybe a hundred times as you research SEO. Content is king. And I firmly believe this to be true. If you are under the impression that the internet is so big that search engines can’t identify content as really unique, guess again. One afternoon spent playing with CopyScape will convince you that there is technology available today that is able to tell you if any given sentence has been repeated anywhere on the Internet. It’s staggering, actually, when you really think about that. The volumes of data are just outrageous. But if CopyScape can do it, I’m betting that Google can do it also. And I firmly believe that your site receives a positive bump when Google determines that the content is original. Many people have asked me if using content that is repeated on other sites will penalize the site. I believe the answer is no, you will not be penalized by Google (copyright infringement is a completely different and very serious legal topic that I won’t go into today). But I also believe that you won’t get where you want to be by using content that already has high mileage. The other hot debate related to how sites using duplicate content can actually rank higher than the site where the content originated from. Yes – This has been demonstrated empirically a bunch of times. But you don’t need to be too concerned with that for reasons we will get into later. Just keep your eye on the ball. Put in the time, energy and creativity it takes to create unique content and you will be rewarded. Plain and simple.

9) Appropriate amounts of content - Somewhat different from #8 is the issue of how much content to put on your site for good SEO. I don’t believe there is a single magic answer as each site has a different objective. But as far as SEO goes, I generally believe the more the better (assuming you are following #8). Give those hungry spiders as much food for thought as you possibly can. But let me also qualify that statement. You need ensure that your content doesn’t stray too far from the core message of your site. If it does, this can create confusion around what your site is really about. Tightly focused sites perform much better than more generically focused sites. For example, a site selling used Honda Civics that uses appropriate SEO strategies will probably get ranked higher and faster than a more generalized site selling all types of used cars. This is a generic statement, and there are many exceptions, but it’s a reasonable place to start your thinking about niches and themes.

Author: Al Zan
Article Source: EzineArticles.com
Provided by: Creditcard Currency Conversion Fee

RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml]

RSS stands for either Really Simple Syndication or Rich Site Summary. RSS files (which are also called RSS feeds or channels) simply contain a list of items. Usually, each item contains a title, summary, and a link to a URL. RSS files look a lot like HTML code. It is up to the user to use this information in any way that he wants.

You should provide an RSS feed if you want to distribute your information to a vast and fast-growing community of users, who are more interested in knowing about your topic. In general, people who write articles or publish newsletters benefit the most. Most blog software allows you to offer RSS feed of the blog posts. You can also offer your press releases through an RSS feed.

In general, anything that you publish frequently can be offered as an RSS feed. For example in the share market, the prices of the shares are always fluctuating. People holding shares or those who are interested in that business would like to stay updated about the price of their shares. When RSS feeds are created for such fields it will be of very great use undoubtedly.

Soon, you will find online retailers and other catalog companies also offering RSS feeds of their product range.

There are 2 main components of a RSS feed.

* Channel: A channel is the total collection of items you wish to highlight in your site. There is exactly one channel per RSS file.

* Item: Item is a single thing you wish to highlight from your site. There is at least one, but no more than 15 items per channel. But it is better to limit to 6 items per channel.

* RDF: RDF is the mother specification of RSS.

Example – You may create a RSS feed about all articles on your web site. That is, articles covering different topics in one RSS feed.

Then the channel will contain information about the feed (“Read articles on various subjects”), the location (web site address or URL) and a short description of the content you have written about.

There will be multiple items in the RSS Feed. Each item will have information about one article (the title, author, category, short description and the URL where the article may be found).

The user may see the index in a suitable viewer called RSS aggregator or reader, display the contents on a web page, or use it in any other way he thinks fit.

An aggregator, as the name suggests, is a piece of software that collects content from many websites that publish new content regularly (CNN, New York Times, Wired, etc.) provide a list of headlines of the latest content. In addition to displaying these headlines on their own websites, it is very common for publishers to make them available for syndication, so that other websites or applications can also include their headlines. When a website has an RSS feed, it is said to be “syndicated”.

The RSS aggregators come in many different forms and flavors. The most popular are desktop applications and RSS aggregation Web services.

* In the case of desktop RSS aggregators, end-users have to download them to their computers and install them there.

* In RSS aggregation Web services, on the other hand, the users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web Service, the user needs to proactively add the link to your RSS feed in to the Aggregator to view your content.

When any new content item is modified or updated in the RSS feed, the user is notified of that through his RSS aggregator. The content is also immediately available to him, without having to face any SPAM filters and other obstacles on the way.

RSS being essentially a pull-content delivery channel, that is, in order to receive content via RSS the end-users need to subscribe to the RSS feeds they desire. Content cannot be delivered to people who have not granted permission to be contacted by you. At the same time, the other side of the coin is also true! The user who had given permission once can revoke it instantly, taking away your capability of communicating to them.

This fact makes the marketers and publishers more alert and force them to send only relevant information to their subscribers. Therefore, the chance of the user stopping the subscription suddenly is very remote. He is assured of receiving only information that is of use and interest to him. This is why exactly RSS is very powerful.

Author: Dirk Wagner
Article Source: EzineArticles.com
Provided by: Canada duty rates

We’ve all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you’re a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site’s content fresh.

RSS is a way to syndicate website content. According to Wikipedia, “RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs…the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data.” Wikipedia goes on to say that “A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well as many smaller ones.”

If you’re a website owner, you can use RSS to your advantage in two ways: use someone else’s RSS feed or produce your own RSS feed. 1. Install a script on your website-whenever a web page on your website is loaded the script automatically loads data from an RSS feed. If the RSS feed you choose to use is the latest news, then the latest news will appear on your website. This is fairly easy to set up and is good for search engine optimization purposes. I’ll discuss installing an RSS feed script on your website later on in this article.

2. Provide an RSS feed of your website’s content so others can use it. By providing an RSS feed of your website’s content, you’re essentially allowing people to use the content on their website or through their feed reader. In either case, you’re also providing links back to your website, which is good for search engine optimization purposes-it will also get visitors to visit your website. Providing an RSS feed of your site’s content can be tricky to set up-or it may not be appropriate if you don’t have a lot of content on your website. I’ll discuss your options later on in this article.

If you’re a website owner, then chances are you want to keep your website’s content fresh. By updating the content on a regular basis, the search engine spiders will take notice-they’ll visit your website more often and index the new content and new web pages-which can ultimately bring more visitors to your website. For example, if your website is about real estate, you might consider including the latest real estate news on your website. Users typically search for topics that are related to items in the news, so if those topics and keywords are included on your website you can typically be found in the search engines for those terms. It’s like having your own real estate news staff on hand, 24 hours a day, adding the latest news on your website.

Installing an RSS Feed on Your Website

Installing an RSS feed on your website is not as difficult as it sounds. You simply install a script one time-and then anywhere you want the RSS feed to appear you simply pick a feed and copy and paste some code on your page. The first thing you need to do is figure out which script to use. If your website is using an Unix server and has PHP installed, the the easiest PHP script I’ve found is called CaRP. You will first want to visit the CaRP download page and download the file. CaRP has a free version that you can use on your website. They request that you link back to their website if you use it. Unzip the zip file and upload the files to your website using an FTP program. Then, run the setup file in your web browser, chmod the appropriate files, and continue with the directions given to you in the web browser. Once it’s installed, the script will give you code to copy and paste wherever your want the RSS feed to be displayed on your website. You can even change the font, size, and color of the feed by specifying those attributes before the code.

There are other RSS parser scripts available, but CaRP is the one that I’m more familiar with because its ease of use and ease of installation. To find other RSS parsers, you can search Google for “rss parser script”. CaRP is typically used if you have PHP installed on your website, and RSS parser scripts are available if you’re running a website on a Windows server. If you’re using the PHP version of CaRP then you’ll want to use PHP pages on your website-or you will need to parse your html pages as PHP pages.

Finding an RSS Feed

Once you’ve installed the parser script, you’ll want to find the appropriate RSS feed to use on your website. Keep in mind that a lot of RSS feeds are provided for “non-commercial use only”, so if your website is a for-profit website you’ll need to check the terms of using the RSS feed before you use it.

The best way to find an RSS feed is to search for it. Following my real estate example above, searching for “rss real estate” (without the quotes) finds several feeds. Topix.net provides a real estate rss feed. By copying that URL and pasting it into the CaRP code provided by CaRP, you can add that code to any web page on your website and the latest Real Estate News from Topix will automatically appear. Another way to find a feed is to look for a blog on your site’s topic. Most blog software includes an RSS feed, so searching Google for “keyword blog rss” might also help you find a feed you can use.

Adding an RSS feed on your web page won’t get you high rankings in the search engines. A while back I tested this theory a while back by making three nearly identical web pages-one static page, one with RSS feed content on it, and another with a live RSS feed on it. It turned out that after all three pages were indexed and ranked, the page with the live RSS feed actually ranks third-the static page without the RSS content on it always ranks the best. Search Google for “silly burlywood revenue” and you’ll see what I mean.

Although adding an RSS feed won’t get your page top rankings in Google, there are other benefits. For example, updating your web page’s content on a regular basis gets the page crawled more often-and more active crawling can contribute to other benefits, such as ranking for terms that appear in the feed on your site as well as causing new web pages on your site to get indexed faster than they were before.

Providing an RSS Feed of Your Content

Depending on your website’s content, providing an RSS feed of your content might be appropriate. If your website provides news or contains a blog, then publishing an RSS feed might work well. Most blog software automatically publishes an RSS feed of your blog, so you might want to find its URL and start promoting it. If you sell a lot of products on your website, you might consider making an RSS feed available-perhaps one that includes your top selling products along with their prices. Other websites might be interested in publishing that data for their users, and you would receive more visitors and links back to your website, something that will help your site’s search engine rankings.

Publishing an RSS feed is a little more complicated, perhaps to lengthy a discussion for this article. However, there are many good tutorials out there, including Danny Sullivan’s Search Engine Watch article about it, as well as the RSS tutorial at mnot.net.

Whether you use RSS to publish your own feed or you use someone else’s feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more.

Author: Bill Hartzer
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work

There were several old combinations that worked well together but since WordPress 2.3 came out many of them stopped working properly or stopped working altogether. Fear not there are replacements out there. Unlike many of the regurgitated idiot lists currently out there, everything I list will work in WordPress 2.5 the only version of the blog software you should be running.

Ultimate Tag Warrior hasn’t been supported by the author since WordPress 2.3 came out. Many of its features and those of Bunny’s Technorati Tags, Jerome’s Keywords, and other tagging programs are easily replaced in better plugins. The All in One SEO Pack can even be replaced now.

The new power plugin combination consists of Headspace2 and Simple Tags. Between these two plugins you can hand every task that you used to require half a dozen plugins and tweaks.

Simple Tags takes over most of what was done by most of the old tagging plugins did. While it alone doesn’t do everything UTW did that can be handled by Headspace2. There are two more tagging plugins you may wish to consider as options. Gormful’s Technorati Tags will give you another formatting option. Tag This will allow users to add/suggest tags at will or with the parameters you set.

Headspace2 while a more complicated option than the much love All In One SEO Pack, is simply a more powerful tool and one you would do well to learn. Mani at the Daily SEO Blog has a very good tutorial on Headspace2. He also confirms my suspicion if you are using Google XML Sitemaps you can’t use both Headspace2 and AIOSP without causing plugin clash. This video will give you a nice look at Headspace2.

The two standard plugins most people list and I will confirm is the default Akismet for spam control and Google XML Sitemap plugin for indexing. Both of these are pretty standard among power WordPress Bloggers because they work. There are other options like GT Site Crawler that may be better for indexing your site if it contains more than just a blog.

The next problem one faces with their blog is linking. In my opinion if you are using a good spam plugin like Akismet and practice good comment policy like requiring name and email and a previously approved comment then turning off the nofollow will gain you more than you lose in time. I have used the DoFollow plugin for some time but have just recently started looking at the more customizable NoFollow Free. Either way you go the plugin works well in WP 2.5, but don’t use them both.

Once you decide which nofollow plugin to use. You need to think about how the nofollow and duplicate content affects your SEO. To clue you into this plugin I give you the words of Andy Beard the plugins creator.

“This plugin is intended to be used in advanced linking structures such as those described in Wordpress SEO Masterclass For Competitive Niches

Rather than blocking duplicate content pages, they can be used to your advantage…. (NFTD) has a method of channeling “Google Juice” away from pages that are receiving the majority of links, to pages that you wish to rank well, and also to your homepage to enhance monetization.”

For the record I recommend Wordpress SEO Masterclass For Competitive Niches wholeheartedly.

WordPress comes with the Tiny MCE editor, but the Tiny MCE Advanced plugin will greatly expand the functionality to almost the point of being as good as MS Word for features. The good thing is depending on the kind of blog you run most of these features are useful and easily added or removed.

The next three are really optional plugins, but I have included them because of how useful they are. First as a writer and avid reader I like two spaces between sentences. This is what you get with the Extra Sentence Space plugin from Coffee to Code. The Disable wpautop, removes WordPress’s automatic paragraph formatting. This is useful for those who wish to have more control of elements from their style sheet. Excerpt Editor does a great job auto-generating your excerpt and can easily be customized. This is important for your front page SEO and channeling Google Juice to the right places.

Along with post style controlled from your style sheet I believe that most of your image and video styling should not be plugin control, but rather be a function of either WordPress’s native image/video functions or controlled from your CSS. There are a few image video plugins that I do find handy though. The only Image related plugins I use at the moment is Flexible upload and SEO Friendly Images. Flexible upload handles some of issues that were present in 2.5’s first release. SEO Friendly Images takes care of some of the extra bits like image description and alt info automatically.

Last but not least important are your social plugins. The first one to mention is the LiveJournal Cross Poster (LJXP) I am hosting the hacked version of this that is friendly to both 2.3 and 2.5 installs. If you still have friends there or want to simply post excerpts with links back into some of the promo communities this plugin will be your best friend. You can also download the excerpts from LJ and post them to any number of other blogs easily enough. I aggregate all 4 of my blogs LJXPs on WordPress.com. You can also snatch the HTML code from the LJ post and post it to a fair number of other blogging communities like Blogger and MySpace.

(There is a MySpace crossposter but I have never made it work and no one I have ever met has been able to either. If anyone gets it to work please let me know)

The next group of social tools includes Twitter Tools which is very good about posting your blog post updates to twitter, but it sucks for posting your tweets on your blog. For tweet posting I prefer MyTwitter which will allow you to hard code your tweeting and place it anywhere you want on your blog. You can also use the hard coding methods described on your Twitter account. The one thing you do need to know about twitter tools and the 2.5 widget layout. You have to uninstall the plugin or change themes to remove the widget.

The plugin I feel you almost certainly need to have if you are a serious blogger is a social bookmarking plugin. I prefer Share This for two reasons. One it has a small footprint and can be hard coded for exact placement. Secondly it has tracking available for your blog. If you want a bigger selection of Social Sites on hand, especially if you are using non US English sites I suggest using Sociable. You will have a bigger footprint and its gaudy but it gets the job done.

The last plugin in the category I want to mention is Auto Social. This handy little plugin will automatically submit your posts to Del.icio.us for you using all your own tagging information. It makes a powerful end of day digest post when you combine it with the Del.icio.us Thingy.

There are some site specific plugin for Digg, Sphinn, Reddit, and Technorati. I however think it is far better to hand code these links for better layout control.

In the end there are other tools and new ones will come along, but with this list you can quickly turn an ordinary blog into a power blog

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