There comes a time in every bloggers career they have to make a choice about monetizing their blogs. Monetizing isn’t the right thing for every blogger, surprisingly enough. There are plenty of vanity bloggers or those who blog to support a separate business venture. You can rest assured that when I finally get my novel in print there will be absolutely no ads other than products on the corresponding site/blog.

Just as not every blog is meant for monetizing, not every blog should be monetized in the same way.  Most people recommend starting off with adsense, which for sure is (was) the easiest program to get into.  As I understand it from a great many noobs plenty of sites are getting rejected these days and many more are getting their accounts cut within the first couple of days of going active with Google’s normal no explanation given email.  If this has happened to you, don’t get worried over it since it happens to a lot of bloggers with no rhyme or reason.  Also don’t get bent out of shape over it since there are alternatives to Adsense, which usually work a lot better for most bloggers.

The one thing most bloggers have a hard time with when it comes to adsense is actually getting enough traffic to make any sort of money.  With the maximum allowed banner load you need something in the order of about 1000 page views a day on a low pagerank site to pay out every month.  When you covert this to the traffic the average blogger gets you might get paid once a year by google.  This is the sort of thing that causes most bloggers to give up.  Fear not though, once you discover if adsense is right for your site, and I encourage everyone to try it, you an move on to bigger and better things.

The program i want to tell you about today is one I have been using for about six weeks, Amped Media.  Unlike Adsense. Amped Media is an affiliate marketing program letting you pick and choose whcih ads you want to display based on your blog’s niche.  They have a wide range of programs and once you are accepted into the program you can always shoot a message to your affiliate manager to help you find the right ads.  In affiliate marketing, an Affiliate Manager’s pay is usually based in part on your performance so a good manager will be willing to do whatever it takes to find you ads that make money.

There are a couple of ways to make money with an affiliate program, email, banners, social media and referrals.  It is the referral income which makes most of the big name bloggers, the bulk of their income in truth, and one you shouldn’t necessarily discount from your own repertoire either.  Not only do you have referral income, something that you will never get from Adsense, most affiliate programs pay out at between $25 and $50 monthly.  I know what you are thinking, $25, I still only make a $0.02 a day with adsense.  The difference between adsense and affiliate programs comes back to you choosing your own ads based on the sort of traffic you get.  Take these three ads for example:

This ad for Cool Aid is something you might see on adsense. If you had it on your site and someone clicked on it, you might get a penny or two from adsense no matter what the person did with the page on the other end. As an affiliate ad you aren’t getting paid unless some action is take after the click.  This might seem a bit unfair since you are displaying the ad and getting nothing for doing so.  That assumption is however completely wrong.  The chances are if someone sees the ad and clicks on it they want what is being offered.  If you smartly picked ads readers are likely to click on, then you are going to make a lot more money.  This particular ad takes you to a form and they want you to fill it out, in my experience about 1 in 4 people will fill out a short form on the first page of an ad click.  At most you are going to $0.20 from adsense and more like half that with this sort of ad getting 4 clicks.  With an affiliate like Amped Media it pays out more than a buck and a quarter for every form fill out.  At that rate it is also on the low end of payouts.  If you do the math and I think you will figure it out which is more profitable.

This isn’t the only type of offer available either there are also offer that are sales based and incentive offers.  I will go more into those types of offers in the next affiliate program I review for you.  Stay tuned for next weeks review, MonetizeIt.

There are a growing list of things that I already hate about WordPress 2.7.  Most of them are minor issues that can either be ignored or simply written off as quirks I don’t really need to worry about for my style of blogging.  The major issue is still the layout.

Wordpress 2.7 Write Screen. Click to open full size in new frame or window.

This is not some minor petty concern. This is flat out bad design.  Any blogger worthy of the name is using some plugins and other tools on the administration side of the blog.  This is as it should be, since customization has always been a prime feature of WordPress.  I sincerely hope someone soon comes up with an administration plugin to fix the layout flaws.

Here is the major problem with WordPress 2.7.  As you will notice in the full screen image all of the internal links for WordPress 2.7 have moved to the left hand side of the screen.  in western languages we read from left to right meaning the most important or most often used information should always be put at the top left of our viewing area.  Links to the dashboard and everything else on the administration side of things clutters your field of view while posting.  There is a good chance I will be using ScribeFire even more than I have previously, because of this layout flaw.

Getting to post through scribefire doesn’t make the problems all better with a soft kiss from the open source faeries.  Writing a proper post in requires more than you typing in a few lines of text putting in a picture and calling it good.  There are all sorts of things you need your write window for, that scribefire can’t do.  Second problem with having the internal linking on the far left of the screen is the scroll bars for most of us are on the far right of the screen.  This means mousing clear across the screen to get to the links and then mousing back to scroll down the new screen.  This is not only inefficient, it is ergonomically unsound.  it wouldn’t surprise me if this layout doesn’t cause some serious problems for people who already have hand and wrist problems.

While the layout of administration links sucks, I am not totally displeased with other things about Wordpress 2.7.  The write page is back to making good use of available space.  My categories by default are just to the right of the post box.  On top of that the components are modular and can be moved around the page.  This is great design, and a great feature for those of us who use certain things far more than others.

In the end you will either love this design, or you will hate it.  Either way though if you are serious about your blogging then WordPress is still your best option and WordPress 2.7 will be the platform they keep the security fixes up to date on, so you will use it.

I was asked recently how to get a 1000 visitors a day to your blog network.  If you have a network it is quite easy.  The more blogs you have the more content you have, and more content you have the better chance you will get hits from search results.  Here is my quick list of do’s and don’ts.

• Content isn’t enough.  You need content with good keywords and for that material to be indexed.  If you run a wordpress blog the Google XML Sitemap Plugin is one of the most powerful tools in your arsenal for getting indexed.  If you want to be properly indexed it is highly important that you use good content specific keywords and tags.  I generate specific keywords with Wordsfinder and use the Calais Tagaroo Plugin to generate Semantic tags, both of which appear as meta keywords to search engines thanks to my theme.
• Write about popular things.  If you follow the first rule of good tagging and and getting regularly indexed, writing about popular topics is going to greatly increase your traffic.  While it goes without saying that writing about football in the off season isn’t going to bring you a lot of traffic for those posts, when I say popular I mean really popular.  The Google Trends page is your friend if you learn to read it correctly.  At any given time these are the 100 most popular search terms on Google and they all have links to recent blog posts through Google Blog links.  Incorporate something from here and your search traffic will go up.  Mention sixty or seventy of them over a couple of relevant posts and you are search gold for as long as the trend continues.
• Write something worth shouting about.  If your posts are pretty good there is always someone willing to submit it to the Social Media outlets.  Promoting yourself is held by some as being tacky and rude, but I don’t think so under some circumstances.  if you aren’t the only one you are promoting.  if you submit, comment, stumble, and rate hundreds of pages a week a little self promotion isn’t a bad thing.  Once a page has been submitted by someone else there is no reason not to jump on the promotion bandwagon.  If you put up a couple of stumble worthy pages a day your traffic can easily exceed a thousand hits a day.
• Comment on popular blogs in your niche.  I can’t begin to tell you how many thousands upon thousands of visitors this can bring to your blog.  This is a long term strategy that has to be cultivated and worked over time.  You need to leave relevant comments on these blogs and do it often.  One good comment will likely get you some traffic, but a hundred comments on a popular blog a year or more is golden.
• Give people a reason to come back.  Unless you are giving your people a reason to come back they likely aren’t going to.  There are lots of good sources of the same information you are providing so you need to give people a reason to return.  I use CommentLuv, KeywordLuv, Nofollow Free, plugins and interact with the people that comment.  Some of my blogs I offer an integrated forum so readers can interact with each other.
• Make it easy for people to come back.  Not only do you need to give people a reason to come back, you need to make it easy for them to return. (I need to do a better job of this on this theme.)  You can do things like put a Del.Icio.us, Technorati,  Yahoo as well as rss feed or many other buttons that make getting back to you easy for people to return.

If you followed this post over from Blogging For Noobs, then you know this mornings story.  The summation is I found a potential spamback link in my comments at the Celebrity Rumors and decided to follow it with due diligence before allowing it.  it was a spamback, but it had links to a wealth of good sites worthy of showing you.  Here they are.

While not the most important thing in a theme, the color scheme is certainly the first thing noticed by a visitor to your blog. This handy little color scheme picker will help you come up with an appropriate scheme quickly and easily.

I also found this three part series on usefull css code snippets. Part 1, 2, 3.

This is a nice graphically based use of rounded css corners complete with free graphics and code. The size they give you could easily work as a background image for your blog page.

This Web 2.0 Generator link page had a lot of great links for theme builders as well as just general bloggers.

Sadish Bala had some interesting links and advice of his own on his blog.

Emily Robbins hasn’t updated her blog, How To Blog, in along enough that I consider it abandoned, but that doesn’t stop the old stuff from being worth reading.

Design Disease has some great themes of their own for free.

I also found a really nice site, Web Designer Wall, with some recent articles on using large image backgrounds.

My limited programming knowledge didn’t make the next site very useful to me, but the more I am learning about Wordpress code, Devlounge’s article on how to write a wordpress plugin is where I am going to start reading.

One of the four most important aspects of writing a post is picking out the right keywords from the text.  This isn’t something often mention in your standard how to blog post.  There is only one really good free tool and I reccomend using it every time you post.  Wordsfinder will pick out what it sees as your best go to keywords based on a Google Search.  You simply cut and paste your text into the box and it spits out a list of your best keywords.  Copy the the ready to use list, and paste it into the custom field value box in the Wordpress write/edit post page and label the key as keywords.  Remember to save or publish after this step or they won’t be part of the post’s data.

The second method for adding keywords requires a bit of theme editing.  I first saw this technique on Nathan Rice’s Blog.  I suggest you read his entire series on how to do Wordpress SEO. This technique will add your tags as keywords. If you are using good tags there is absolutely no reason you shouldn’t use them as keywords. If you are using a not so good program to autotag like simple tags, you should avoid this method as it could cause google to think you are keyword stuffing. (Stuffing equals reduced pagerank) However if you use an intelligent tagging plugin that uses semantic tags, like Calaise archive or autotagger or my favorite Tagaroo you are in good shape. Simply paste the keywords you got from Wordsfinder into the tag area and away you go.

This is where the theme editing needs to be done.
In the header.php add this below the title tags <title></title>
<br /> <?php if (is_single() || is_page() ) : if ( have_posts() ) : while ( have_posts() ) : the_post(); ?><br /> <meta name=”description” content=”<?php the_excerpt_rss(); ?>” /><br /> <?php csv_tags(); ?><br /> <?php endwhile; endif; elseif(is_home()) : ?><br /> <meta name=”description” content=”<?php bloginfo(‘description’); ?>” /><br /> <?php endif; ?><br />

In your functions.php add the following in the line above ?>

function csv_tags() {<br /> $posttags = get_the_tags();<br /> foreach((array)$posttags as $tag) {<br /> $csv_tags .= $tag->name . ‘,’;<br /> }<br /> echo ‘<meta name=”keywords” content=”‘.$csv_tags.’” />’;<br /> }<br />

Before undertaking this step I really reccomend you read Nathan’s fine article on the hows and whys of meta keywords.

Post 73 of 100 of Brad’s Tiny World Scribefire Challenge.

One of the most important aspects of being a successful blogger is choosing your keywords carefully.  This is just not something most people do when they learn how to blog.  I am going to run through a couple of steps for you really quick that will help you figure out your keywords.

1. Find out how you are ranked at Google Rankings.  I just changed mine here so google isn’t ranking me on the new words as well as I would like.  In single word phrases I top out with blog at 11.18% density which is pretty respectible if there were more posts and fewer search results for it.  My top three word phrases are Wordpress Option Field and Wordpress Optional Fields, based on a recent post.  What I really want to be rated on is How To Blog.
2. Once you know what you are rated on it is time to decide what you want to be rated on.  I use Free Keywords which was originally suggested on Courtney Tuttle’s Blog.  Start searching for keywords based on your general blog niche.  This is how I found How To Blog.  What you want is a keyword or phrase that has no more than three words to it.  The more daily search results you have the better off you are.
3. Once you have a particularly good keyword or phrase you need to figure out how it plays out on google.  Put your keyword or phrase in quotes and search.  While Google Personalization can really screw up the ranking of your results, it will have no effect on how many results it returns.
   
   
4. Optimize your choice by looking for a high number of daily searches and a low number, under a million, search results.  Look for how to use these new keywords in the near future.

I will revisit this post with you from time to time and let you see how my changes affect my placement for these keywords without stuffing the keywords where they don’t belong.

Post 72 of 100 of Brad’s Tiny World Scribefire Challenge.

The least utilized option in Wordpress, the custom field, is also quite possibly the most powerful function of the entire platform. I have been writing up my own tutorials on this option for several days now and thought I would share with you a few of the other great posts on the subject.

The Top 5 Uses for Wordpress Custom Fields  by  Oak Innovations Blog

For the vast majority of bloggers, this incredibly usefull, and versatile piece of functionality goes unused. At the moment you may be thinking that the reason you don’t use it, is that you have no use for it. This may very well be true but, its also likely that no one has really explained what’s possible.

Learn how to use Wordpress Custom Fields | Kriesi.at – new media design

WordPress gives an author the ability to add extra data to each written post and page. This data is called meta-data and is stored in custom fields.

WordPress Custom Fields Contest

If you are a wordpress blogger, how many times have you used the often overlooked feature called Custom Fields. It is sitting below this post page as I type and though I look at it everyday, I never got around to using it. Technosailor is organizing the WordPress Custom Fields Contest to bring forth the usefulness of this feature and its possible applications.

Jazz Up Your Site: 28 Ways To Use WordPress Custom Fields | Performancing.com

Reasons To Use Custom Fields

You create a custom field, then choose on a post by post basis what information you will add. That information can be manipulated by custom WP/PHP code to present additional textual or visual content when a visitor views a post page. To summarize:

1. Add metadata for reporting or other purposes.
2. Add visually cohesive elements to your site.
3. Manipulate information and control its display programmatically.
4. Make global changes across all your posts with a single code change, instead of manually updating each post.

The lists below show some ways that WP custom fields can be used to provide more textual and visual info to your site visitors. If you decide to change something, say a border or background or even placement on the post page, without custom fields you would have to make changes manually to each and every post. If you have hundreds of posts, you’d have a daunting task. With custom fields, you have structure and homogeneity through custom handler code.

redswish – a web design blog » The power of Wordpress Custom Fields

I can’t believe I’ve been playing with Wordpress for so long and never explored the Custom Fields feature. A website I’ve been working recently has required me to push the boundaries of Wordpress, or more appropriately my understanding and knowledge of it. In doing so I’ve bravely slipped deeper into the Advanced Options and lived to tell the tale – the tale of the Custom Fields…

WordPress Custom Fields; laying text over your lead graphic

WordPress Custom Fields; laying text over your lead graphic

For WordPress users, there are certain scenarios when the typical reverse chronological presentation of content is just not enough. I have experimented with different methods of presenting content on 5thirtyone.com each time a redesign is uploaded – from the text-centric to the image heavy version in use right now. With hundreds of WordPress driven blogs being published on a daily basis, it’s difficult to stand out; even more so if you stick to the standard two-column blog layout.

The undersigned » Blog Archive » WordPress how-to: Custom Fields

WordPress how-to: Custom Fields

Most WordPress users have seen the custom fields section when they write a new post or create a page – but what is it exactly?

Post 12 of 100 of Brad’s Tiny World Scribefire Challenge.

If you are reading this post then you have taken your first step in moving beyond the amateur blog level.  The first thing you need to accept is you don’t know everything and you should be reading a lot of blogs how to get set up right.  None of us know everything, and I am more than happy to point you to the people who know a lot more than me on any subject.  That said let me tell you what we can all agree on.

• Figure out why you want to blog.  This is the most important step and the reason most people never bother with.  Deciding you want to blog for money is perfectly acceptable.
• Once you figure out why you want to blog you need to decide on what your blog is to be about.  This is one specific thing that your blog will be known to the search engines for.  This is going to be your keyword phrase.  See my post on picking your keywords for more information.  The short of it is you want to find something that defines your blog with a lot of daily searches, but not very many search results.  This choice will define your blog for a very long time so choose wisely.
• Once you know your primary focus you can start to choose a domain name.  Choosing something simple like your name seems easy enough, but frankly that isn’t necessarily the best choice either.  your name is a particularly bad choice if you want to sell your blog later.  Some schools of thought are Google will look more favorably on you if your keyword and your domain name are similar.  Once you decide on a Domain name register it.  You can do this almost anywhere so I suggest looking for a cheap place that has been around a while.  You can host anywhere once you have the domain, but if you lose the domain because you were dicking around making other decisions, then you are SOL and have to repeat steps two and three.
• Choose a blog platform and a basic theme design.  The fact is Google loves wordpress best of all, but without a well designed theme it doesn’t matter what kind of advantage you get from the platform you are taking blind swings.  Not only will you need to choose a good theme, you need to be able to alter or fix it yourself, unless you have a paid tech guy.  it doesn’t matter how good your writing is, if you don’t look profession to your readers your won’t be seen as a professional.  This goes doubly for google and every other search engine that could care less what sort of pithy commentary you make.  Search engines want the nitty gritty of posts.  They want meta information to match the text.  They want images that have full SEO treatments since they can’t interpret the visual.  They want to know what your navigation priorities are.
• Last but not least is you want to choose your host.  You need to do your homework and not let some affectation pull at your heartstrings.  You can switch hosts as you like.  Many hosts these days are even on month to month agreements so switching is easy.  The biggest thing to look for is how fast sites using the network move.  If the cost is next to nothing for a whole lot of promises beware.  Any company that doesn’t charge a minimum of $10 a month and promises the moon probably means that have three or four times too many sites for their bandwidth and if you ever try and use as much as the promised they will likely cancel you account.

If you can manage these steps you are well on your way to moving beyond the amateur blog level.

Post 9 of 100 of Brad’s Tiny World Scribefire Challenge.

In the early days of web design one of the few interactive things you could do with your readers was set up a guest book. At first this was next to impossible because almost anyone and everyone who had a website was operating on free sites like Geocities, Angelfire, or Tripod. There was no cgo access unless you paid for it, so there was no interaction beyond the simple mail form. Eventually most of them had heard the call for interaction and offered up ready made guest books. By that time it was really too late to do anything about it, blogging had been invented and was taking quick hold on sites like LiveJournal and Blogger. The world of interactivity was upon the average website owner, and we went from simple users to publishers.

The advent of blogging with threaded post and comments we respond to or at the very least should be responding to left behind the old guest book format. Users could now interact with authors directly over on subject specific ideas. Simply put the guest book was stiff, bereft of use, pushing up digital daisies, had run down the curtained screen saver, had emptied the recycle bin with ccleaner, overwritten multiple times with randomized ones and zeroes, and joined auto-starting background midi files as things Skippy should never put on a site. The guest book was and ex-webpage! That was until I figured out a use for it.

I know you are thinking this guy is ought of his bloody mind. Well I might be, but never the less I know how to make the guest book useful once again. Every blogger gets comment like ‘this is nice’ and ‘I like the post’. For those of us kind bloggers using a dofollow system this is annoying crap. However with a nofollow guest book and a move comments plugin we can preserve those comments, because some of them actually mean what they say and could give a damn about the backlink, and keep our blogs from being fodder for spammers.  The second plugin you will want if you wish to keep dofollow status is a conditional plugin that allows for conditional nofollow noindex posts and pages.

Once you have your plugin installed you can start by creating the guest book. If you are a nofollow blog the process is pretty simple, just create called guest book add a few lines of text and stick the post link in your menu. Alternately if your theme allows for comments on pages you can make it a page and it should automatically go into your navigation structure. Assuming you are a kind dofollow blogger honoring your readers comments, you are going to need to do a few things differently for the guest book to work like it should and not screw up the rest of your blog.

After activating the plugins the next thing you will want to do is make a copy of your single.php and rename it guestbook_template.php. This is the file we will edit.  Top the top of this file you will want to add the following code:

<?php
/*
Template Name: guestbook
*/
?>

Once this page is uploaded create a new page using the guestbook page template.  Say a few words of kind warning about the kind of comments that should go in posts and the kind that belong here.  Set the page to nofollow and noindex and you are ready to go.  Move your comments at will and enjoy your new found guest book.

Post 8 of 100 of Brad’s Tiny World Scribefire Challenge.

This little vid is a test post look for some actual content later.