Reading time: 4 – 6 minutes Marketers are constantly asking if RSS marketing works and if this can be proved. It’s time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS. I first presented this data at the Syndicate Conference in New York City, the first conference entirely devoted to RSS. To make a point, well take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you the answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not. 1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS. Customer Reader [http://www.customreader.com], who just recently...
