blogging 102

Reading time: 7 – 11 minutes Introduction – If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I’ve learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period. To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components: 1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about.... 

Reading time: 6 – 10 minutes One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What’s more, you will be rewarded by the search engines. I recommended that you add new and original content to your site as often as possible, ideally once a day. Regularly adding fresh and original content: - Keeps your site visitors coming back - Continually adds value to your website - Makes people more comfortable buying from your site - Establishes yourself as an authority in your industry - Greatly helps your site rank higher in search engines All of the above factors translate into revenue. We all know how hard adding original and fresh content is, especially if you’re the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what’s a website owner or business owner... 

Reading time: 6 – 10 minutes As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat. Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth. Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made. It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business. For a number of years internet seo companies and just about every individual tech guru... 

Reading time: 7 – 11 minutes From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that its almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic copywriters promoting themselves as website copywriters or SEO copywriters. Dont get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isnt to scare you; its to help you find the SEO copywriter wholl deliver honest service and excellent results. So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone... 

Reading time: 3 – 4 minutes By Kenton Newby Many small businesses are realizing the growing importance of the Internet as a cost-effective way to attract new prospects and customers to their business. For local businesses, there is a large trend of customers now using the Internet as the first (and sometimes only) source of information to find companies in their local area that offer certain products or services. With that in mind, many local businesses are investing in search engine optimization campaigns to improve their website rankings. However, before investing in SEO, it’s important to understand a little bit about keyword research and how people search online. That way you can be sure your site is optimized for the best terms to bring qualified traffic that responds to your offer, rather than generic traffic that might not convert into sales. Use Caution When Choosing the Keywords You Want to Rank For Recently I had the chance to review several requests for SEO services...