Reading time: 5 – 8 minutes Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics. In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines. Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO. So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys. 1. Targeted Website Traffic If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or...
