Reading time: 4 – 7 minutes If you are in the market to hire a search engine optimization (SEO) firm, selecting the right vendor can be a daunting task. In recent years, SEO has gained immense popularity and acceptance as a formidable marketing technique, so it should come as no surprise that SEO firms are popping up in various shapes and sizes: one-person SEO consultancies, SEO-only firms, combined SEO/Development firms, traditional ad agencies offering SEO, and even offshore SEO enterprises. But which of these options will deliver the best results for your business? Which can you trust to suggest – and possibly implement – changes to your site? The fact is that true Web marketing success requires knowing the web business inside-out, including programming, design, usability, and SEO. Here are four reasons to hire a firm that offers both SEO and Web development: 1. Get a truly search friendly site. SEO-only firms tend to be focused on top rankings. While rankings...
