Reading time: 6 – 10 minutes It’s clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other. While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery. Let’s now take a detailed look at exactly how RSS and e-mail can work together. 1. ANNOUNCING YOUR E-ZINE VIA RSS What’s the use of an excellent e-mail e-zine if it’s blocked by spam filters or lost in the recipient’s mailbox? No matter how high quality content you prepare, if it’s not received it can’t be read and then acted upon to drive sales your way. Namely, you need to stop thinking of your e-zine in terms of e-mail delivery, but rather consider it as a vehicle to present relevant and related...
