If you are reading this post then you have taken your first step in moving beyond the amateur blog level.  The first thing you need to accept is you don’t know everything and you should be reading a lot of blogs how to get set up right.  None of us know everything, and I am more than happy to point you to the people who know a lot more than me on any subject.  That said let me tell you what we can all agree on.

• Figure out why you want to blog.  This is the most important step and the reason most people never bother with.  Deciding you want to blog for money is perfectly acceptable.
• Once you figure out why you want to blog you need to decide on what your blog is to be about.  This is one specific thing that your blog will be known to the search engines for.  This is going to be your keyword phrase.  See my post on picking your keywords for more information.  The short of it is you want to find something that defines your blog with a lot of daily searches, but not very many search results.  This choice will define your blog for a very long time so choose wisely.
• Once you know your primary focus you can start to choose a domain name.  Choosing something simple like your name seems easy enough, but frankly that isn’t necessarily the best choice either.  your name is a particularly bad choice if you want to sell your blog later.  Some schools of thought are Google will look more favorably on you if your keyword and your domain name are similar.  Once you decide on a Domain name register it.  You can do this almost anywhere so I suggest looking for a cheap place that has been around a while.  You can host anywhere once you have the domain, but if you lose the domain because you were dicking around making other decisions, then you are SOL and have to repeat steps two and three.
• Choose a blog platform and a basic theme design.  The fact is Google loves wordpress best of all, but without a well designed theme it doesn’t matter what kind of advantage you get from the platform you are taking blind swings.  Not only will you need to choose a good theme, you need to be able to alter or fix it yourself, unless you have a paid tech guy.  it doesn’t matter how good your writing is, if you don’t look profession to your readers your won’t be seen as a professional.  This goes doubly for google and every other search engine that could care less what sort of pithy commentary you make.  Search engines want the nitty gritty of posts.  They want meta information to match the text.  They want images that have full SEO treatments since they can’t interpret the visual.  They want to know what your navigation priorities are.
• Last but not least is you want to choose your host.  You need to do your homework and not let some affectation pull at your heartstrings.  You can switch hosts as you like.  Many hosts these days are even on month to month agreements so switching is easy.  The biggest thing to look for is how fast sites using the network move.  If the cost is next to nothing for a whole lot of promises beware.  Any company that doesn’t charge a minimum of $10 a month and promises the moon probably means that have three or four times too many sites for their bandwidth and if you ever try and use as much as the promised they will likely cancel you account.

If you can manage these steps you are well on your way to moving beyond the amateur blog level.

Post 9 of 100 of Brad’s Tiny World Scribefire Challenge.

Those were the words I heard often enough at as kid when I was being cautious. I heard them from friends who tried to goad me into trouble making either with or for them. I heard them from many a male relative who simple mistook caution for timidity and didn’t really know what else manly they could say.

Now that I am older and wiser those words keep coming back to me. No, they don’t pertain to my blogging for the most part. When they do I shudder with revulsion and take action. This time though they apply to a lot of my fellow bloggers. So I say unto many of you, “Quit Being Such A Pussy!”

Most bloggers want their blog to be a source of income, a business if you will, but they won’t treat it like one. Almost every time Firefox highlights a comments section with nofollow tags, I shake my head in wonderment. These people just don’t get it. They are letting timidity or laziness get in the way of their business’s goals. The most often heard response of why they won’t turn it off is they don’t want the hassle of dealing with comment spam.

If you are getting a few hundred comments you don’t need to remove it, because some other part of your business model is working really well. That is a different story altogether, they are offering such high quality or value that they can get away with offering nothing else to their customers. Everyone else, that claims they want to make money, need to quit being pussies and take off their nofollow tags for comments.

Here is why you need to do it from a small/new business perspective. If you keep the nofollow tags and aloofly say “I don’t want to deal with comment spam,” this screams you are just lazy and don’t care about your customer. It also puts you in the arrogant beyond belief category thinking you are so important you will spend more than a few minutes cleaning up spam a day. Your blog readers are your customers. They might only come to browse, but if they comment they are leaving the store with the crap you are selling.

If they leave a botted comment that akismet picks up, they shoplifted and your auto-theft system picked them up and hauls them away no trouble for you. If they left a “Hi, this was interesting,” comment they bought the cheapest thing they could. Maybe they meant it or maybe they didn’t. Nofollow tags on those mean you took their money, scowled, and didn’t bother to even say thanks with a smile. In fact if you are moderating your comments you probably said “Fuck You!” and hit the spam button. Whether they meant it or not you have alienated them, by playing king of the sandbox and acted like a six year old bully.

Then there are the customers who really mean something to your business. These are the ones who give good relevant comments. You don’t have to remove the nofollow links the first time. You can use Nofollow Free or some other plugin and make it several comments if you like. You should of course have a page marked Nofollow-DoFollow Policy and let them know your posting policy. It is no different from a brick and mortar store posting the return policy or “we will prosecute shoplifters” sign. By removing the nofollow tags you are saying: “I thank you for making my blog better. I appreciate your comments and am willing to do a little work in the area of spam control to keep them coming. Here is your reward.”

If you want your blog to be a business, then you need to start acting like it is a business and treating readers like paying customers. Put out quality merchandise. Post your store policies. Say thank you to all of your customers. Honor the really good customers. Last, but not least, don’t be a pussy when it comes to doing a little work.

Link Note: The links on this post all go to good people who have the nofollow tags removed. They understand the value of doing this, so don’t screw with them by leaving spam.

BlogBoy doesn’t often make political stands when it comes to the online world, but this is one that can’t be ignored. There isn’t a blogger alive who doesn’t need to consider freedom of speech issues in fact. In Yahoo news this morning they write about public online spaces not having the same freedom of speech rights as say your public park.

‘Public’ online spaces don’t carry speech, rights
“Companies in charge of seemingly public spaces online wipe out content
that’s controversial but otherwise legal. Service providers write their
own rules for users worldwide and set foreign policy when they
cooperate with regimes like China. They serve as prosecutor, judge and jury in handling disputes behind closed doors.”

That might sound ominous and horrible, just like everything that the Bush administration has done for the last seven years, and in a way it is all of that. On the other hand that is the nature of doing business. Suffice it to say blogging is a business or at least you should be thinking of it as such if you ever plan to make money.

These companies be they MySpace, Yahoo, Google or even your own hosting company all have an image to maintain. If you associate yourselves with them and threaten that image they have every right and not to mention a responsibility to their stock holders to maintain that image even if it means pissing off a paying subscriber. That is called risk management, the world revolves around it. Yes, sometimes it seems unfair, but life isn’t fair. If you think life should be fair take your candy ass somewhere else because I can almost bet I won’t like you or really care what you have to say.

Do you see how that works or get the subtle of what I have just told you? This space is mine and there is very little you can do to stop me from saying what I want. if this was MySpace, Facebook, or LiveJournal I could could still get away with telling you to ‘go fuck yourself’, however there are plenty of places I couldn’t and keep my account very long. Just as i could get away with saying what I would like to do to Cat Deeley or Kourtni Lind on those same places, I couldn’t tell you the same thing about the teenage girl who lives across the street. Not that she interests me in the least, I could tell you what I would like to do to her on my my own blog if I had such an interest. While I don’t have an unlimited ability to say those things because of the agreement I have with my hosting company, it certainly lets me go a lot farther than any community blog will.

Now if I wanted to write twisted perverse stories about the girl, i am pretty sure I couldn’t get away with that very long with Host Gator, especially if I used any sort of details. More precisely, I could until someone told on me and my account just disappeared. I am not willing to run that risk, even if I do get daily backups of all my databases and have every post stored locally for all of my blogs. I like the price I pay for hosting and get good service, so my risk management assessment says no to cute blond mid teenage girl meets thirty something blogboy who turns out to be the sperm donor that gave her life porn stories. There are hosting companies that would let me host that and wouldn’t even bat an eye because it is tame compared to some of what people post. Those companies have made risk assessments too, and charge you accordingly.

When it comes right down to it if you are a blogger and want to say what ever the hell you want, there are some rules you need to pay attention to. First unless your speech and ideas are very tame, you risk losing an account almost anywhere you go. If you want to say what is on your mind pretty much unfettered then you need to get yourself a domain account with a good hosting company, click the Host Gator ad to your right for a really good deal. Lastly if you are going to publish what amounts to porn, get a hosting company that specializes in and allows it.

Before you say you shouldn’t have to put up with a company interfering with your right to say what ever you want while using there service it is time to ask yourself if you want to be called a hypocrite. If you blog and use any sort of spam filter or moderate comments you are censoring another person’s speech. Know the game, know the rules and know that you will always be playing by someone else’s rules…

I was researching this topic for you when I ran across this excellent article and decided just to give you the whole thing.  it has some stuyff that I am going to go put in practice on my other blogs right now so have a good day.

How to Get Inbound Links from Government and University Sites   by Dr. Deepak Dutta

The inbound link is the holy grail of web traffic. Getting inbound links from government and university sites is a testament to the quality of your site.

You accumulate inbound links not only to increase traffic, but also to establish your site for providing high value to visitors. However, getting inbound links by link exchange or buying text links is not going to get you anywhere. You need to abandon those archaic ideas and jump forward with an inbound link strategy that provides high value authoritative links.

To obtain high value authoritative links, your site must provide high values to its visitors. Original authoritative articles and tools to solve everyday problems are a few ways to provide a lasting value to web surfers. Before you embark on your link-building mission, create something valuable.

Links from the government sites have very high value. If your site enables citizenry to interact directly with the government, it is an excellent candidate for a link back from the government site.

Sites that provide community level services, for example location of Social Security Offices in the USA with interactive maps, will also have high potential for outbound links from government sites.

Other types of sites that do well are sites that provide information about service performance, for example, a nursing home comparison site; sites that cross inter-governmental boundaries; and sites that allow transactions with the government, for example, filing taxes.

If your site is a good fit for outbound links from government sites, start with usa.gov site. It is a central information hub for everything government. On the bottom of the page, you will see About Us and Contact Us links. Read their linking policy by clicking on the About Us before you contact them.

You don’t have to confine yourself to the US government sites only. Explore the possibilities of getting links from foreign government sites also. But keep in mind that your site should provide some values to citizenry of those countries and people wanting to do with them.

For example, most government embassy sites don’t display their embassy addresses in interactive maps. If your site pulls their addresses displayed in simple texts in a web page and place those addresses on Google maps for interactivity, you can contact them to put a link back to your site. Explain to them that your site adds additional value to their visitors by providing richer user experience.

College and university sites provide a good opportunity to develop some authoritative inbound links. The key here is to provide services geared towards students. You may also be able to get links if a faculty member is interested in your contents.

Don’t start spamming university forums, guest books, etc. People may attack your site and bring it down, report to your web host company or domain registrar. You will lose your credibility and reputation. Try to establish relationship by helping others. Let them know that you know your topics and are willing to share with them.

If your site provides some valuable services to students, approach the appropriate university authority for linking. For example, if you have a tool that compares student loans from different sources and suggests the good ones depending on a student’s financial situation, university loan office will be willing to link to your site as a resource.

If you have a blog with original and regularly updated contents that talk about impact of the technology on the society, you may approach a faculty in sociology to link to your site from his or her home page located in the university server.

Government and university sites provide good opportunities for developing inbound links if your website has a match with their requirements. The key to that is quality contents and useful web tools. Once you meet their requirements, it is worth pursuing these entities for spreading your website links to them.

About the Author

Deepak has provided free online marketing tools like free classifieds and free ads sites for more than a decade, followed by article marketing and social media link building tools.

Permalinks for those of you who don’t know are just what they sound like, permanent links to everything in your blog. The WordPress default, which I have temporarily reverted too, looks something like this http://domain.com/?p=123. Prettier examples look like http://domain.com/2008/04/18/sample-post/ or http://domain.com/category/sample-post/ There are however problems when making this switch on occasion as I am finding out again. Just because your post time works doesn’t mean everything else is working fine and dandy, so be very careful how to change things and test everything.

If anyone has plugin suggestions or comments to restore my pretty permalinks now would be the time to feel superior and hand over that knowledge to BlogBoy. In light of that there will be a thorough post on permalink plugins once I get everything figured out on my own.

WordPress Permalink Documentation

We all know it and we all hate it, and believe it or not we have all participated in it to some degree as internet noobs. There are several ways to deter spam on a blog. First is the use of plugins, I like Askimet WordPress. it works really well and used by most of the big name bloggers so that is good enough for me.

The second place to deter spam is with email. if you are a pro blogger you need to have your contact information out there. It is your internet business card and people need to access it. There are some nice forms that will do, but those are only a partial solution, because unless you are able to program it to accept attachments, links, etc it doesn’t have the functional range of email. Posting your email address openly though is a call for spammers, and while many companies like Yahoo and Google do a good job at filtering it for you others don’t. I have found the javascript code below however works very well and keeps bots from collection your email, yet displays it just like it would a normal link.

var name = “your_name”;

var domain = “your_name.com”;

document.write(‘<a href=\”mailto:’ + name + ‘@’ + domain + ‘\”>’);

document.write(name + ‘@’ + domain + ‘</a>’);

// –></script>

I didn’t write the code but I have been using it for years and can tell you that it does work when it comes to bot harvesting. it doesn’t stop assholes from giving it out and listing it elsewhere but nothing does and you just have to live with that if you want to play this game.  Check the header and you will be able to see it in action.