Nothing and a whole lot!

That’s if Microsoft gets it right. First impressions appear to
be very promising and all indications show a much more powerful
RSS system, neatly integrated into the next version of Windows.
Could this finally mean the ‘coming of age’ for RSS?

But what does RSS mean to the average computer user at
this moment in time? Will people get RSS? Does Microsoft
have an education project on their hands with RSS?

Not Really!

Does DOS mean anything to you? If you’re like 95% of
computer users — probably not much. But that doesn’t
stop us from enjoying our computers and fully benefiting
from DOS. Sometimes complete ignorance is bless.

Unless you’re a techie and such technical stuff makes
your heart skip a beat, knowledge of such material is not
really required by the end-user. Fortunately, people don’t
have to understand ‘HTML’ to enjoy the Internet.

Likewise, knowledge of RSS is not important to the
ordinary computer or Internet user. Microsoft’s
RSS Longhorn puts RSS where it rightfully belongs,
in the background, invisible…seamlessly integrated
into your computing and web browsing experience.

It will make RSS an integral element of its new operating
system which has the code-name Longhorn. It will firmly
place RSS into the heart of your computing experience,
enriching and enhancing it in more ways than even Microsoft
is probably aware of yet!

RSS stands for ‘Really Simple Syndication’ and it has
long been associated with blogs and blogging because
they are written in RSS or XML format — code like HTML.
DOS stands for ‘Disk Operating System’ by the way
and it’s the platform for operating systems on your
computer. MS-DOS is the most widely used system.
Ignorance can sometimes be overrated.

Microsoft’s announcement of its plans to place RSS features
into its next Windows version, due out in 2006 and in servers
by 2007, is truly groundbreaking . You can read more about
Microsoft’s RSS plans here: Understanding RSS In The Next Windows.

This takes RSS out of just browsers and RSS readers (called
aggregators); and giving it much more powerful applications.
Most interesting is a new set of applications — Simple List
Extensions — allowing web sites to publish feeds containing
lists such as a wish list or top 10 list. Should make David
Letterman happy!

All kidding aside, for you, these RSS applications will
be very beneficial and rewarding. These applications will
make browsing, searching and subscribing to your favorite
information or sites a lot more easier. You can now take control
of your Internet, viewing and accessing the information you
want to digest.

It has many personal and business applications that will
take ‘keeping in touch’ to a new level. Calendars, events,
updates, personal photo albums…can all now be syndicated
with the new RSS platform.

What’s really important about Microsoft’s plans (I believe)
is the fact that this now makes RSS legit. Lets face it,
outside of blogging and a few alert online marketers, RSS is
still not understood by most people.

But as stated before, people don’t have to understand ‘HTML’
to enjoy the Internet. They don’t really have to know about
servers, DOS, or even ISPs to get full benefit from the web.
Likewise, RSS doesn’t have to be known or even understood
by the majority of the people who will be using it.

But it’s helpful that you do understand for you the
future of RSS holds many treats and the full impact won’t
really be known for years. Under the Creative Commons license,
RSS applications could have a far reaching impact on your
computing world of the future.

The potential of RSS is enormous. It may even pave the way
for a ‘Billion Channel Internet’ — where each web site is
its own little broadcasting system. An interactive channel
that broadcasts audio and video to all interested subscribers.

Microsoft’s announcement may just be the nucleus of such
a system. Many components are already in place like podcasting,
broadcatching, data feeds, etc. and its not that great a leap
or too fantastical to imagine such a system will exist in
the very near future.

For RSS changes HOW information is transmitted on the
web…from a passive role to a more pro-active one.
Don’t come to us — we will deliver.

RSS is also one of the more democratic elements of the
web where the little guy has a say. It was more than
fitting that Microsoft’s RSS team met with Dave Winer
(Mr. RSS to those who keep a close watch on all things RSS)
and asked his opinions on these recent developments.

Ordinary Bloggers have preached the benefits of RSS for so
long; the mantra was becoming a tiresome echo across the
web. No one seemed to be taking RSS seriously.

In that light, it can’t be understated that Microsoft’s
incorporation of RSS into Windows is one of those true
‘turning points’ that has to be acknowledged. It does
change how computers and the Internet will work.

This is a great step forward in making RSS an integrated and
seamless component of computers and the Internet.

At last, someone has gotten RSS right.

Author: Titus Hoskins
Article Source: EzineArticles.com
Provided by: Wordpress plugin expert

Despite all the hype and fuss surrounding RSS recently, for
the majority of mainstream Internet users, RSS still remains
a mysterious orange button sitting on your web site. They are
totally unaware of this new method of syndicating information
on the web.

This is not necessarily bad news!

For many Internet users are enjoying the benefits of RSS
while remaining totally clueless as to its function or
how it works. Programs like ‘MyYahoo’ and the RSS empowered
Firefox Browser are letting surfers access RSS and enjoy
its major benefits without having any or no knowledge of it.

In the very near future when Microsoft introduces its new RSS
powered Longhorn Browser and operating system – this situation
will hopefully continue. Internet users should be able to enjoy
all the benefits of RSS without having to know what it is!

Users don’t have to know ‘DOS’ or even ‘HTML’ to enjoy the full
benefits of the Internet and their computers. RSS should fall
into this same category. It would quickly bring RSS into the
mainstream without having to overcome a long learning curve.

However, until RSS is blended seamlessly into web sites and
browsers, there remains one major problem with RSS. Most
browsers can’t access the RSS feed directly. When many surfers
click that little orange button on your site, they get a jumbled
code or worst, their browser freezes. Many will depart your site
scratching their heads or saying a few choice words in the direction
of your site. Not a pleasant situation for anyone.

At the heart of the problem, an RSS Feed must be accessed by
aggregators or an RSS feed (news) reader like Newsgator or an
RSS empowered browser like Firefox which has a ‘Live Bookmark’
feature that basically updates your bookmarks or feeds with RSS.
A direct link to an RSS feed just won’t work with most browsers.

Webmasters must fix this problem. You must fix this problem.
You must make your site RSS User-Friendly. You should realize by now,
every web site visitor counts. Besides, its just good net etiquette.

Here are some simple solutions to help alleviate this problem
and make your site more RSS-Friendly:

1. Don’t just place the orange RSS button on your site. Always
include a link ‘What is This?’ beside it. Have this link leading
to a page explaining what RSS is and how your visitors can
access and use it. This has a two-fold benefit; visitors who are
familiar with RSS will know how to use the button, visitors who
are in the dark can get a quick education in RSS 101! Here’s an
example I have on my site.
‘What Is RSS?’.

You are welcome to use this page on your site if you’re pressed for
time. Just copy it and upload it to your site or link directly to it.
It will do in a pinch!

2. As mentioned before some browsers can Automatically discover
or Access your RSS feed. The Firefox Browser is a prime example.
To facilitate or aid in this AutoDiscovery process place a simple
code in the HEAD section of your webpage’s HTML code:

(link rel=”alternate” type=”application/rss+xml”
title=”RSS”
href=”http://www.bizwaremagic.com/blog/atom.xml” /)

Just don’t forget to replace the ( and ) characters with <
and > in your web page code. Also, place in your OWN feed!

3. Of course, many webmasters use many RSS buttons on their site to
guide their visitors in the right direction. For example, placing
a ‘MyYahoo’ button will make it easier for visitors using that
program to access your RSS feeds. Bloglines and MyMSN buttons
are other examples. Some webmasters even design their OWN RSS
button for their sites. Just remember to place your ‘What is This?’
link beside it.

4. However, if your visitor is not using an aggregator or RSS equipped
browser, they will still get the jumbled code that will be puzzling to
them. One way around this problem is to use a free service from Feedburner.com
and have your RSS Feed transformed or presented so that if can be read
in your visitor’s browser. Instead of linking your orange button directly
to your RSS feed, use the Free link from Feedburner in its place. Your web
site visitors will then be able to read your feeds but they will also still
be able to subscribe to your RSS feed.

More information on what this looks like here:
http://feeds.feedburner.com/BurnThisRSS2

5. Perhaps, using the same system above, an easier and friendlier
solution to use is a Headline Animator from Feedburner. This will display your
RSS feed headlines on your site in a very User-Friendly way. Anyone wanting
to subscribe to your feed can do so by clicking this Headline Animator. It
will also provide your visitors with information and headlines about your
feed’s content. Plus, it will give them a real sampling of your feed. It will
immediately make your website more RSS-Friendly.

RSS is the wave of the future. It will play an ever increasing role in
how information is exchanged on the web. Make sure your site is RSS
User-Friendly so that you can take full advantage this new technology.
Make sure your site is a pleasant RSS experience for all your visitors,
it will not only put your site in a more favorable light, but it will
also make your site more competitive in a very competitive world.

So for your visitor’s benefit and your own, make your site RSS-Friendly
right now. Don’t delay. Just do it. Your visitors will thank you in more
ways than one.

Author: Titus Hoskins
Article Source: EzineArticles.com
Provided by: Programmable pressure cooker