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Reading time: 13 – 22 minutes Table of Contents I. Introduction II. Search Engines: A Brief History III. Web 2.0: The New Internet IV. Web 2.0: The Technical Landscape V. SEO Linking Strategy in Web 2.0 VI. Social Media Optimization: A Piece of the SEO Puzzle VII. Usability vs. Searchability: The RIA Search Challenge VIII. Googles Personalized Search: The End of Traditional SEO? IX. Search Behavior R&D: Customized Engines and Long Tail Keywords X. Conclusion References I. Introduction To those of us whose passion for the growth of the World Wide Web is exceeded only by the marketing possibilities that emerge from that growth, the Internet has become a playground for the imagination. There is a large number of marketers, however, who are fascinated by the Web but approach its marketing capabilities more out of necessity than lifestyle. The Internets capacity has advanced in so many areas in the past few years that marketers playing catch-up are at a significant disadvantage. Marketing... 

Reading time: 4 – 6 minutes RSS – or what is now known as “Really Simple Syndication” – is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people. In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice. RSS websites – that is, websites that contain RSS ‘feeds’ (articles or postings) – typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’. With its increased popularity, RSS is now being adopted and used by... 

Reading time: 6 – 9 minutes We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. 1. YAHOO!’S KEY FINDINGS Let’s first take a look at Yahoo! key findings and what they mean for marketers. a] Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. Although RSS awareness is increasing, only few internet users yet understand what RSS is and how to use it. For marketers, this means that simply placing an RSS button on their site it not nearly enough, with the report finally demonstrating that marketers needs to use clear and persuasive copy to get their visitors interested in RSS, explain RSS to them and get them to subscribe to their feeds. In addition it also shows that marketers need to make sure they are using... 

Reading time: 1 – 2 minutes June 5th, 2008 by kronikmedia When you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organic search engine optimisation and Pay per click advertising such as Google Adwords. Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing.  Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting. Ideally a business needs to utilise both, organic Search engine optimisation as well as Pay per click advertising on order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimisation or Pay per click advertising for their business. convey_source = "English"; Read More →