blogging 102

Reading time: 6 – 10 minutes You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it’s importance in boosting your site’s presence on the web. Not to mention how it can increase your site’s traffic and ranking. But what exactly is RSS and how can I actually use it on my site? Try these Five Easy Ways… First, just what is RSS? RSS stands for ‘Really Simple Syndication’. Basically, RSS allows you to directly deliver your content to all interested parties… don’t come to us; we will deliver the information to you or your website. It syndicates your content. It lets you send updated headlines and brief summaries to your subscribers. In a nutshell; it’s simply a more efficient way to get your content ‘out there’. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like html) so that these headlines and postings... 

Reading time: 4 – 6 minutes One of the very first articles I ever wrote on Internet Marketing had to do with RSS and it was entitled “10 Reasons To Put RSS On Your Site.” That was in 2004 and RSS was somewhat new and many webmasters were just beginning to place blogs and RSS feeds on their sites. If you do a search in Google, you can still find that article on around 2,000 sites. Most people now refer to RSS as “Really Simple Syndication” — although it originally stood for “Rich Site Summary” and was a very simple way of summarizing and syndicating your content in real-time to all interested parties. RSS had its early beginnings with Netscape in 1991 which introduced the first version of RSS (RDF Site Summary). Later versions would be introduced and made popular by Dave Winer of ScriptingNews and Userland fame who is considered by many to be one of the major founding fathers of RSS. Most people today associate RSS with blogs and blogging....