blogging 102

Reading time: 13 – 22 minutes Table of Contents I. Introduction II. Search Engines: A Brief History III. Web 2.0: The New Internet IV. Web 2.0: The Technical Landscape V. SEO Linking Strategy in Web 2.0 VI. Social Media Optimization: A Piece of the SEO Puzzle VII. Usability vs. Searchability: The RIA Search Challenge VIII. Googles Personalized Search: The End of Traditional SEO? IX. Search Behavior R&D: Customized Engines and Long Tail Keywords X. Conclusion References I. Introduction To those of us whose passion for the growth of the World Wide Web is exceeded only by the marketing possibilities that emerge from that growth, the Internet has become a playground for the imagination. There is a large number of marketers, however, who are fascinated by the Web but approach its marketing capabilities more out of necessity than lifestyle. The Internets capacity has advanced in so many areas in the past few years that marketers playing catch-up are at a significant disadvantage. Marketing... 

Reading time: < 1 minute Those were the words I heard often enough at as kid when I was being cautious. I heard them from friends who tried to goad me into trouble making either with or for them. I heard them from many a male relative who simple mistook caution for timidity and didn’t really know what else manly they could say. Now that I am older and wiser those words keep coming back to me. No, they don’t pertain to my blogging for the most part. When they do I shudder with revulsion and take action. This time though they apply to a lot of my fellow bloggers. So I say unto many of you, “Quit Being Such A Pussy!” convey_source = "English"; Read More →

Reading time: 2 – 4 minutes One of the best tools I have found of recent to help improve our blogging is the ScribeFire extension for the Firefox browser. It allows you to automatically post to your blog while surfing. It works for self-hosted WordPress, WordPress.com TypePad.com LiveJournal.com, and a few others. My hopes were dashed that it wouldn’t recognize MySpace, but that was just too much to really hope for. MySpace wants you on site or not at all, and frankly that is just too damned big of time waste for me right now. It is a good resource to try and tap, but at this point I don’t have the time to repost everything to MySpace on top of trying to write content, upgrading my themes, editing my novel, etc. The next great thing about ScribeFire is it will allow me to switch between blog accounts easily something I can’t do when I use to blog the things I Digg. It will also allow you to post in draft mode so you can use all the fancy Meta tools I am... 

Reading time: 1 – 2 minutes Everyone needs to go have a look at their Technorati accounts today and make sure that their posts are getting indexed properly.  Because of some flaws and coding errors, and down right hacking by theme designers your Blog may be at risk.  Not only is Technorati not indexing, it can very well lead to your sight as being mark for spam on Yahoo and Google. To see if you possibly aren’t being indexed or the spiders are just taking their sweet ass time getting to you try manually pinging  your account by entering a post specific url into the form at http://www.technorati.com/ping/  Give it an hour or so to get around to you and see if you get your pages added in, before bitching at tech support.  Also remember if you are using FireFox as a browser you should hit control f5 to reload the page and bypass the cache file when you are checking these accounts. Check out Vulnerable WordPress Blogs Not Being Indexed for further reading.  If you have WP... 

Reading time: 3 – 4 minutes Digg Every blogger should have a Digg account, no matter where you blog. If you don’t write crap for blog content, it won’t long before someone starts Digging your posts. You are going to need an account to help with the self promotion and respond to people Digging your work. As you build your network you can shout out not just your cool new finds but the ones elsewhere to your friends. Digging others is almost as important as getting dug yourself, since people do profile the people Digging them, especially when you’re among the first to Digg a new page or the other user is just getting started. On that same note you should be profiling the people Digging you and reading their work, not just to be nice either. You reap what you sew in social networking. Popularity snowballs on Social Networking. Stumbleupon Just like with Digg every Blogger should get a Stumbleupon account. At first you should be asking your friends to your posts not to mention...