Reading time: 1 – 2 minutes By David A Robinson I’ve just had a meeting with a potential client regarding their website. They launched into a list of things they wanted including, videos, animations, 360 degree images etc. What they hadn’t thought about was the whole purpose of the site. Who is was for, what it was for, who the stakeholders were and what success looks like. Building a website is a time consuming and costly exercise. There are many component parts to a website, the look and feel being only one of them. The problem is many people only focus on the pretty pictures and Flash animations, only stopping to think about SEO once the site’s live. This is a recipe for disaster. SEO starts before a single line of HTML is written or a single pixel has been added to an Illustrator canvas. SEO can be used to help you figure out some of the BIG questions you should be asking when developing a website. convey_source = "English"; Read More →
