Reading time: 9 – 15 minutes When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO.” Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed. A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain? The truth is that SEO companies do not control...
