Reading time: 6 – 10 minutes There’s been a story brewing for quite some time about the attempt by Jason Gambert to trademark the term “SEO”. Gambert claims that the words “search engine optimization” have no real linguistic English value beyond being a process;. So, he’s trying to trademark “SEO” as a service, basically claiming that “SEO” itself is Net lingo and has no “Official English linguistic value.” In his blog, Gambert claims that “I am helping the search engine marketing community establish an approved SEO process, which can be sold as an ‘SEO service.’” He goes on to explain that other industries have standards and guidelines and, as these industries are recognised as services, it means that there is a way for consumers to identify practitioners with credible offerings. Now, although we can jump on the “fry Gambert” bandwagon and I think that his idea is nothing more...
