blogging 102

Reading time: 4 – 6 minutes RSS is fast replacing email marketing and newsletters. You would not want to be left behind would you? Your competitor will surely overtake you and speed right up. RSS is mostly called Really Simple Syndication, although some give other meaning to the acronym. It is a process by which you could place a feed on websites that can read RSS from your directory. Information distribution has been made simply by RSS. Simply put, with RSS, you can place your headline to other website for more people to see it. In marketing, it is a known concept that the more people you reaches to, the more likely that your product will sell. RSS is an XML-based application. XML is similar in a way to HTML, which we all know is the most common website creator application. From a directory, it would feed the headlines into website that has an RSS reader. Creating an RSS feed would definitely boost up your sales. How can you make an RSS feed? Just follow these simple steps: Create... 

Reading time: 4 – 6 minutes Well so now you kind of like, are in love, or are obsessed with RSS. Those little orange buttons are all over and you want to put one up in your web site or Blog or on your wall. That is cool, and it will demand a bit of technical knowledge, some writing, some research and some frustration. So here are the major steps to publishing your RSS feed and giving all that information to the world at large, which I will discuss in depth with examples in this series of articles. Right now we will outline these steps. 1. Sit back, STOP! & Think. (How is that for step one?) a. Do you have information that should or would go into an RSS file? Remember that the unwritten rules of RSS is that you must update the file with “new” and more “current” information if not hourly or daily, but at least on a fairly common basis. No one is going to want to keep your RSS in their reader if the information they see every day for the next month is... 

Reading time: 6 – 10 minutes It’s clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other. While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery. Let’s now take a detailed look at exactly how RSS and e-mail can work together. 1. ANNOUNCING YOUR E-ZINE VIA RSS What’s the use of an excellent e-mail e-zine if it’s blocked by spam filters or lost in the recipient’s mailbox? No matter how high quality content you prepare, if it’s not received it can’t be read and then acted upon to drive sales your way. Namely, you need to stop thinking of your e-zine in terms of e-mail delivery, but rather consider it as a vehicle to present relevant and related... 

Reading time: 7 – 11 minutes Introduction – If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I’ve learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period. To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components: 1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about.... 

Reading time: 6 – 9 minutes There’s no denying it, the Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged on the web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in the different search engines. So keep reading to find out how you can use this new SEO wildcard to ‘hotwire’ your site to the major search engines such as Google, Msn and Yahoo. Of course, the wildcard we’re talking about is RSS! RSS stands for ‘Really Simple Syndication.’ Basically, RSS allows you to directly deliver your content to all interested parties… don’t come to us; we will deliver the information to you or your website. It syndicates your content. In a nutshell; it’s simply a more efficient way to get your content ‘out there’. It was first used by News sites to send updated...