blogging 102

Reading time: 5 – 8 minutes Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors? I’m going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I’m going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I’m not just reiterating what others have said before. I actually acted and performed on my own websites everything I’m about to tell you and the results are awesome. Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external... 

Reading time: 3 – 4 minutes The Search Engine Optimization (SEO) industry has grown tremendously in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses. However, although the ever-changing dynamics between search engine algorithms and SEO techniques have evolved in complexity and in many different directions, very little has been done to actually measure the effectiveness of these SEO methodologies and processes. Significant amount of money is budgeted yearly by businesses for their website’s SEO projects, but only a few actually conduct a regular review of their SEO programs. A well-designed SEO audit is therefore a necessity. The SEO website audit is also fast becoming the norm in many companies wanting an objective assessment of the effectiveness of their SEO initiatives. As with any other audit, SEO website audit is a means to examine the efficiency and effectiveness of...