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Reading time: 13 – 22 minutes Table of Contents I. Introduction II. Search Engines: A Brief History III. Web 2.0: The New Internet IV. Web 2.0: The Technical Landscape V. SEO Linking Strategy in Web 2.0 VI. Social Media Optimization: A Piece of the SEO Puzzle VII. Usability vs. Searchability: The RIA Search Challenge VIII. Googles Personalized Search: The End of Traditional SEO? IX. Search Behavior R&D: Customized Engines and Long Tail Keywords X. Conclusion References I. Introduction To those of us whose passion for the growth of the World Wide Web is exceeded only by the marketing possibilities that emerge from that growth, the Internet has become a playground for the imagination. There is a large number of marketers, however, who are fascinated by the Web but approach its marketing capabilities more out of necessity than lifestyle. The Internets capacity has advanced in so many areas in the past few years that marketers playing catch-up are at a significant disadvantage. Marketing... 

Reading time: 4 – 6 minutes Before proceeding to other parts of the article, please take your time to read the following definitions: RSS: RSS, rich site summary, or really simple syndication, is an XML format for sharing contents (such as news items) among different Web sites. Feed: It is an xml file containing headlines and descriptions also called news feed, content feed, xml feed or web feed. Web Syndication: Web syndication is a form of syndication in which a section of a website is made available for other sites to use. This could be simply by licensing the content so other people can use it, but more commonly these days web syndication refers to making Web feeds available XML: Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language for creating special-purpose markup languages, capable of describing many different kinds of data. Its primary purpose is to facilitate the sharing of data across different systems, particularly systems connected via... 

Reading time: 1 – 2 minutes By Matt Colyer 1) Title Tag – The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own title tag. 2) ALT Tags – ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what it’s about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life! 3) Link Popularity – Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good...