blogging 102

Reading time: 7 – 11 minutes Introduction – If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I’ve learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period. To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components: 1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about.... 

Reading time: 13 – 22 minutes Table of Contents I. Introduction II. Search Engines: A Brief History III. Web 2.0: The New Internet IV. Web 2.0: The Technical Landscape V. SEO Linking Strategy in Web 2.0 VI. Social Media Optimization: A Piece of the SEO Puzzle VII. Usability vs. Searchability: The RIA Search Challenge VIII. Googles Personalized Search: The End of Traditional SEO? IX. Search Behavior R&D: Customized Engines and Long Tail Keywords X. Conclusion References I. Introduction To those of us whose passion for the growth of the World Wide Web is exceeded only by the marketing possibilities that emerge from that growth, the Internet has become a playground for the imagination. There is a large number of marketers, however, who are fascinated by the Web but approach its marketing capabilities more out of necessity than lifestyle. The Internets capacity has advanced in so many areas in the past few years that marketers playing catch-up are at a significant disadvantage. Marketing... 

Reading time: 7 – 12 minutes When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the description of “organic SEO” is not to limited what shows up in the “natural” search engine results – it includes the methodologies used to achieve such rankings. There’s more than one way to skin a cat (although I must admit that I don’t know the one way that everyone else presumably knows), and the same is true for achieving natural search engine results. A search engine optimization company usually falls into one of two camps. A “White Hat” search engine optimization company will use a largely content-based approach and will not violate the terms of... 

Reading time: 4 – 6 minutes I know you see it all the time on the Net these days, but you still don’t know what the heck it is. RSS, RSS, what in the world is RSS and what can it do for me? RSS which is an acronym for Really Simple Syndication has also stood for Rich Site Summary. Regardless, it is an XML based form of delivering content to the masses. One of the main reasons why it has become so popular is the fact that it is free (reminds of the reason why MySQL and PHP is so popular as well). It makes it a very simple way to create a site with loads of content without a huge knowledge of web design or html. And no, you don’t have to set up huge partnerships with big content sites, you can just grab their information via an RSS feed and you are up and running. Content worthy of the search engines. RSS has been around for a few years, but it just started getting popular in the last couple of years. There have always been ways to deliver fresh, new content to your visitors... 

Reading time: 8 – 12 minutes Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers. Many long-time SEOs are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads...