Reading time: 6 – 9 minutes We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. 1. YAHOO!’S KEY FINDINGS Let’s first take a look at Yahoo! key findings and what they mean for marketers. a] Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. Although RSS awareness is increasing, only few internet users yet understand what RSS is and how to use it. For marketers, this means that simply placing an RSS button on their site it not nearly enough, with the report finally demonstrating that marketers needs to use clear and persuasive copy to get their visitors interested in RSS, explain RSS to them and get them to subscribe to their feeds. In addition it also shows that marketers need to make sure they are using...
