By Vik Tailor

Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for “link farms” (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the “link building era” over?

Link Farms

Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and append the word “links” to it. For example, “ABCD Links.” Notice you’ll get tones of websites that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If you’re a jewelry site and you’re exchanging links with an antiques site, I think this is a great thing. It’s very possible that someone searching for jewelry may have an interest in antiques. I own a few sites and the hits I receive from partially related sites are phenomenal. Most of my websites are targeted towards webmasters so I receive hits from all sorts of sites. Remember, many webmasters claim to know the truth regarding search engine algorithms, but no one knows the EXACT TRUTH except the programmers at the search engines. Webmasters may have been penalized in the past for link farms and doorway pages (pages created around certain keywords for the sole purpose of redirecting surfers to the main page), but who’s to say why some HAVEN’T been penalized.

Who Should I Create Link Partnerships With?

1. Create link partnerships with sites related to your site.

2. Create link partnerships with sites that have an audience that may be interested in your products

3. Exchange homepage links with websites that fit in your genre. You’ll receive a link on a page with a good ranking and you’ll get quality, targeted hits.

How Do You Find Link Partners?

1. Signup with an automated links management provider that organizes your links and helps find link partners. Automated tools are the best because they help you save time. Uploading and downloading your pages for every link exchange can be a huge pain and very time consuming. Automated tools are NOT link farms because they give you complete control of who you exchange links with. If a member exchanges links with every website, he/she might be abusing the tool. If a member uses the tool responsibly, it can be very effective.

2. This is a great little exercise I would recommend to anyone.

a. Write down 20 search terms pertaining to your website

b. Go to http://www.google.com and type in a search term written in step A

c. Contact as many websites as possible listed under that search term and ask them to exchange inner page or homepage links with you. If they’re NOT interested, ask whether they would be interested in selling advertising space. If your website is fairly new, you may want to ask sites for advertising prices. Free hits are the best hits but sometimes you might have to go the extra lap and pay for service. I wouldn’t recommend spending over $100 / month for advertising UNLESS it’s a high traffic site with your site audience. The best deals are the ones that offer $10-25 / month. There are sites out there that will sell SUPER cheap advertising, and others that charge an arm and a leg.

EVERYONE gets rejected sometime or another so keep your head up and keep moving along! The internet is comprised of Billions of websites. If you’re rejected 500 times, you still have MANY business opportunities left! This is a continuous job so set aside time every week to do this. If you don’t have time for this, then you don’t have time to make money.

3. Hire a link building firm (this can be quite expensive but if you have money, its minimal work for you)

PageRank

Pagerank is a great tool but don’t use it as your ONLY measurement for success. I can’t explain everything about pagerank but a good explanation is given at http://www.google-watch.org/pagerank.html.

Conclusion

In conclusion, link building is not only for increasing link partners and search engine rankings, it’s also used to create partnerships and establish profitable relationships with other webmasters. Link building is a tedious process, but one of the best for getting free (sometimes not), targeted hits from other websites.

Vik Tailor is the owner of http://www.linkexchanged.com and http://www.buyadvertisingonline.com. He has been in the online advertising industry for over 4-5 years and has extensive online marketing knowledge.

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All blogs have their problems and niche blogs are no exceptions, especially micro niche blogs. The biggest problem is the amount of content one person can write about. Darren Rowse of ProBlooger mentioned last week that one of the emerging trends were multiple author blogs for smaller blogs. This is one of the solutions to this problem, but it is only a stop gap in my opinion.

Micro niche blogs, especially in the blogosphere of blogging will eventually run out of crap to blog about no matter how many authors they have. Many long time blogging bloggers I have been reading for a few years now are really just starting to repeat themselves. They aren’t simply giving a new take on an old subject; they are basically rewriting posts they wrote a couple of years back. In my less than humble opinion, this is when you know a blogger has started jumping sharks and needs to move on. As a blogger if you find yourself doing this, you need to realize if you can’t pull it out you will be eaten by the sharks.

There are workable solutions though. First, you can add multiple authors which will help keep you going until you really have something new to write about. Two, you can slow down the pace of your posting. This is especially true for very small niches. Lastly, you can redefine or refocus your blog. There is no sin in slowly moving from one niche to another. An abrupt change might cost your readers, but so will spouting the same tired information. If you want to know what else you should be covering ask your readers, they will let you know.

In the end starting a niche blog has a lot of potential as a money maker, but you need to think about the long term when you’re starting it. Plan a year in advance if you can. Make the best uses of the resources at hand and know when it is time to move on. As always network, network, network!

It has been another behind the scenes weekend for me tweaking the theme over at Brad’s Tiny World and editing Pack hopefully some agent will just fall in love and be on my side for a six figure advance. Alright I know I really looking at probably a $5k advance at best, which means I have to sell 4900 copies of it in paperback just to cover that so when it is out I expect every damned one of you who read my blogs to buy at three copies.

I was going through my feed this afternoon when I found the coolest new tool to share with you. It isn’t out yet but that shouldn’t stop you from drooling over it tool. i found Utility Poster through Jack Humphrey’s Friday Traffic Report. If you aren’t reading this you should be, and I have added it to my blogroll just for you guys.

I was researching this topic for you when I ran across this excellent article and decided just to give you the whole thing.  it has some stuyff that I am going to go put in practice on my other blogs right now so have a good day.

How to Get Inbound Links from Government and University Sites   by Dr. Deepak Dutta

The inbound link is the holy grail of web traffic. Getting inbound links from government and university sites is a testament to the quality of your site.

You accumulate inbound links not only to increase traffic, but also to establish your site for providing high value to visitors. However, getting inbound links by link exchange or buying text links is not going to get you anywhere. You need to abandon those archaic ideas and jump forward with an inbound link strategy that provides high value authoritative links.

To obtain high value authoritative links, your site must provide high values to its visitors. Original authoritative articles and tools to solve everyday problems are a few ways to provide a lasting value to web surfers. Before you embark on your link-building mission, create something valuable.

Links from the government sites have very high value. If your site enables citizenry to interact directly with the government, it is an excellent candidate for a link back from the government site.

Sites that provide community level services, for example location of Social Security Offices in the USA with interactive maps, will also have high potential for outbound links from government sites.

Other types of sites that do well are sites that provide information about service performance, for example, a nursing home comparison site; sites that cross inter-governmental boundaries; and sites that allow transactions with the government, for example, filing taxes.

If your site is a good fit for outbound links from government sites, start with usa.gov site. It is a central information hub for everything government. On the bottom of the page, you will see About Us and Contact Us links. Read their linking policy by clicking on the About Us before you contact them.

You don’t have to confine yourself to the US government sites only. Explore the possibilities of getting links from foreign government sites also. But keep in mind that your site should provide some values to citizenry of those countries and people wanting to do with them.

For example, most government embassy sites don’t display their embassy addresses in interactive maps. If your site pulls their addresses displayed in simple texts in a web page and place those addresses on Google maps for interactivity, you can contact them to put a link back to your site. Explain to them that your site adds additional value to their visitors by providing richer user experience.

College and university sites provide a good opportunity to develop some authoritative inbound links. The key here is to provide services geared towards students. You may also be able to get links if a faculty member is interested in your contents.

Don’t start spamming university forums, guest books, etc. People may attack your site and bring it down, report to your web host company or domain registrar. You will lose your credibility and reputation. Try to establish relationship by helping others. Let them know that you know your topics and are willing to share with them.

If your site provides some valuable services to students, approach the appropriate university authority for linking. For example, if you have a tool that compares student loans from different sources and suggests the good ones depending on a student’s financial situation, university loan office will be willing to link to your site as a resource.

If you have a blog with original and regularly updated contents that talk about impact of the technology on the society, you may approach a faculty in sociology to link to your site from his or her home page located in the university server.

Government and university sites provide good opportunities for developing inbound links if your website has a match with their requirements. The key to that is quality contents and useful web tools. Once you meet their requirements, it is worth pursuing these entities for spreading your website links to them.

About the Author

Deepak has provided free online marketing tools like free classifieds and free ads sites for more than a decade, followed by article marketing and social media link building tools.

One of the best techniques for really driving traffic to your site  is the use of keywords and knowing just how to use them  Wait! Wait! Stop!  I know some of you are thinking other blogs say keywords are dead and don’t matter to your PageRank or this or that program because they can be manipulated.  That is true to a point.

What isn’t mentioned often enough is keywords do still matter and that Google isn’t the only game in town. Search engines are getting better about seeing who is fudging their keywords and actually looking for them in the text of your post.  You can’t get away with just picking out popular keywords, plugging them in and thinking you are beating the system.  Other search you can still get away with that on, but it isn’t to your benefit even there.

So how do we pick a search engine oh mighty guru?  There are a couple of methods.  There are plugins of course which will do it for you automatically.  The best ones cost money though and I haven’t had very good luck with free ones using WordPress 2.5.  My preferred method is a little more time consuming but seems to produce pretty good results if you look at my Feedjit widget.

I use the site wordsfinder.com, enter the text, usually cut straight from word, and tell it to search for my keywords.  It usually gives me a nice long list and I cut highlight copy into notepad for cleaning it up.  First, this will pick out any horribly misspelled words if you didn’t already spell check the text, so correct them before posting.  According to highestranking.com you want to comma separate your terms or phrases, but don’t leave a space.  Using notepad or any text editor you can quickly do that, then simply cut them and paste them into your keywords field in WordPress and push the add custom field button and bam you have hot keywords.

What I said about the feedjit widget is quite true.  If you look at my other blogs especially you will find a high number of the incoming visitors are coming from Google via keyword searches.  Check out The Other Blog and Brad’s Tiny World to see what I mean.  You can also use Google Analytics to see your actual stats and make decisions about the kind of posts you want to be making as well.