Reading time: 6 – 10 minutes RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. In most cases your browser will simply display the XML code of the RSS feed … which does not go far in making internet users comftorable with RSS. Heck, if you didn’t know what RSS was and clicked on an RSS button only to get a page full of code you don’t understand, would that aid in turning you in to an RSS user? Probably no. And much worse, you’d probably never consider clicking on one of those buttons again, at least not any time soon. Consequently, if as a marketer you’re trying to generate RSS subscribers, simply using an RSS subscribe button is the worst way to go for you and for the RSS industry as a whole as well. So, what alternatives are there? a] CREATE AN RSS PRESENTATION PAGE If you’re trying to generate RSS subscribers from your site and are targeting audiences that might...
