blogging 102

Reading time: 8 – 12 minutes SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That’s the intent of SEO, however. Since SEO is still an emerging field, there is no “governing body”, and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to deceive the system to win “fake” high rankings. It is not true that you have no control over what appears in the search engines. The content that you put on your site determines where you appear in the search engine results page (SERP). If your site is about “widgets”, you’re probably not going to appear in search results about “bus fares”. The most important thing you can do on the web is to represent yourself honestly. If your site is about... 

Reading time: 2 – 2 minutes By Tarun Gupta SEO Content Writing is quite an integral part of web designing and development. However, unfortunately, this concept is valued by only a limited number of design companies and thereby, countless SEO firms undertaking the task of website maintenance and creation remain deprived of experienced, efficient content writers staff. It is important for all webmasters to realize that the contents presented on the site must have the power of captivating visitor’s interest and offering them useful information. While searching something, visitors have a tendency to go through various sites, so that they can pick up the best from the lot. And when they are visiting a myriad of websites, it is natural to expect that they would not give much time to any dull site. Moreover, they often do not feel the need of reading full content, and jump out of the sites after reading tag lines. Hence, we can say that tag lines are considerably important for the... 

Reading time: 2 – 2 minutes By Craige Stacey Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. The following 12 design tips will help you get started in optimizing your site’s search engine placement. 1. Design for Specific Search Engines – there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three – Yahoo, Google and MSN. If you can get high rankings in these three, you won’t need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current. 2. Know your target audience....