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RSS Revisited – Why You Still Need RSS on Your Site

January 8, 2010 by Titus Hoskins  
Filed under Readership

RSS Revisited – Why You Still Need RSS on Your Site

Reading time: 4 – 6 minutes One of the very first articles I ever wrote on Internet Marketing had to do with RSS and it was entitled “10 Reasons To Put RSS On Your Site.” That was in 2004 and RSS was somewhat new and many webmasters were just beginning to place blogs and RSS feeds on their sites. If you do a search in Google, you can still find that article on around 2,000 sites. Most people now refer to RSS as “Really Simple Syndication” — although it originally stood for “Rich Site Summary” and was a very simple way of summarizing and syndicating your content in real-time to all interested parties. RSS had its early beginnings with Netscape in 1991 which introduced the first version of RSS (RDF Site Summary). Later versions would be introduced and made popular by Dave Winer of ScriptingNews and Userland fame who is considered by many to be one of the major founding fathers of RSS. Most people today associate RSS with blogs and blogging....