blogging 102

Reading time: 2 – 4 minutes Branding by association is a powerful strategy that can quickly increase awareness and credibility for your brand. There are many tactics and tools that can be used to implement this strategy including blogging. As blogging continues to increase in popularity as a core component of many entrepreneurial businesses, it is helpful to take a look at how blogging can be used to build associations with other experts who can bring credibility to your business brand. Following are four blogging techniques for creating a marketable association with select branded experts who you admire but with whom you have not established a personal relationship: Showcase credible experts and brands by writing posts on your blog focusing on their products. This technique works best if you have tried the product and can provide an honest, first-hand opinion about your experience with the product. Include the good and the not so good aspects of the product – that makes your... 

Reading time: 2 – 4 minutes All blogs have their problems and niche blogs are no exceptions, especially micro niche blogs. The biggest problem is the amount of content one person can write about. Darren Rowse of ProBlooger mentioned last week that one of the emerging trends were multiple author blogs for smaller blogs. This is one of the solutions to this problem, but it is only a stop gap in my opinion. Micro niche blogs, especially in the blogosphere of blogging will eventually run out of crap to blog about no matter how many authors they have. Many long time blogging bloggers I have been reading for a few years now are really just starting to repeat themselves. They aren’t simply giving a new take on an old subject; they are basically rewriting posts they wrote a couple of years back. In my less than humble opinion, this is when you know a blogger has started jumping sharks and needs to move on. As a blogger if you find yourself doing this, you need to realize if you can’t...