If you are reading this post then you have taken your first step in moving beyond the amateur blog level.  The first thing you need to accept is you don’t know everything and you should be reading a lot of blogs how to get set up right.  None of us know everything, and I am more than happy to point you to the people who know a lot more than me on any subject.  That said let me tell you what we can all agree on.

• Figure out why you want to blog.  This is the most important step and the reason most people never bother with.  Deciding you want to blog for money is perfectly acceptable.
• Once you figure out why you want to blog you need to decide on what your blog is to be about.  This is one specific thing that your blog will be known to the search engines for.  This is going to be your keyword phrase.  See my post on picking your keywords for more information.  The short of it is you want to find something that defines your blog with a lot of daily searches, but not very many search results.  This choice will define your blog for a very long time so choose wisely.
• Once you know your primary focus you can start to choose a domain name.  Choosing something simple like your name seems easy enough, but frankly that isn’t necessarily the best choice either.  your name is a particularly bad choice if you want to sell your blog later.  Some schools of thought are Google will look more favorably on you if your keyword and your domain name are similar.  Once you decide on a Domain name register it.  You can do this almost anywhere so I suggest looking for a cheap place that has been around a while.  You can host anywhere once you have the domain, but if you lose the domain because you were dicking around making other decisions, then you are SOL and have to repeat steps two and three.
• Choose a blog platform and a basic theme design.  The fact is Google loves wordpress best of all, but without a well designed theme it doesn’t matter what kind of advantage you get from the platform you are taking blind swings.  Not only will you need to choose a good theme, you need to be able to alter or fix it yourself, unless you have a paid tech guy.  it doesn’t matter how good your writing is, if you don’t look profession to your readers your won’t be seen as a professional.  This goes doubly for google and every other search engine that could care less what sort of pithy commentary you make.  Search engines want the nitty gritty of posts.  They want meta information to match the text.  They want images that have full SEO treatments since they can’t interpret the visual.  They want to know what your navigation priorities are.
• Last but not least is you want to choose your host.  You need to do your homework and not let some affectation pull at your heartstrings.  You can switch hosts as you like.  Many hosts these days are even on month to month agreements so switching is easy.  The biggest thing to look for is how fast sites using the network move.  If the cost is next to nothing for a whole lot of promises beware.  Any company that doesn’t charge a minimum of $10 a month and promises the moon probably means that have three or four times too many sites for their bandwidth and if you ever try and use as much as the promised they will likely cancel you account.

If you can manage these steps you are well on your way to moving beyond the amateur blog level.

Post 9 of 100 of Brad’s Tiny World Scribefire Challenge.

Those were the words I heard often enough at as kid when I was being cautious. I heard them from friends who tried to goad me into trouble making either with or for them. I heard them from many a male relative who simple mistook caution for timidity and didn’t really know what else manly they could say.

Now that I am older and wiser those words keep coming back to me. No, they don’t pertain to my blogging for the most part. When they do I shudder with revulsion and take action. This time though they apply to a lot of my fellow bloggers. So I say unto many of you, “Quit Being Such A Pussy!”

Most bloggers want their blog to be a source of income, a business if you will, but they won’t treat it like one. Almost every time Firefox highlights a comments section with nofollow tags, I shake my head in wonderment. These people just don’t get it. They are letting timidity or laziness get in the way of their business’s goals. The most often heard response of why they won’t turn it off is they don’t want the hassle of dealing with comment spam.

If you are getting a few hundred comments you don’t need to remove it, because some other part of your business model is working really well. That is a different story altogether, they are offering such high quality or value that they can get away with offering nothing else to their customers. Everyone else, that claims they want to make money, need to quit being pussies and take off their nofollow tags for comments.

Here is why you need to do it from a small/new business perspective. If you keep the nofollow tags and aloofly say “I don’t want to deal with comment spam,” this screams you are just lazy and don’t care about your customer. It also puts you in the arrogant beyond belief category thinking you are so important you will spend more than a few minutes cleaning up spam a day. Your blog readers are your customers. They might only come to browse, but if they comment they are leaving the store with the crap you are selling.

If they leave a botted comment that akismet picks up, they shoplifted and your auto-theft system picked them up and hauls them away no trouble for you. If they left a “Hi, this was interesting,” comment they bought the cheapest thing they could. Maybe they meant it or maybe they didn’t. Nofollow tags on those mean you took their money, scowled, and didn’t bother to even say thanks with a smile. In fact if you are moderating your comments you probably said “Fuck You!” and hit the spam button. Whether they meant it or not you have alienated them, by playing king of the sandbox and acted like a six year old bully.

Then there are the customers who really mean something to your business. These are the ones who give good relevant comments. You don’t have to remove the nofollow links the first time. You can use Nofollow Free or some other plugin and make it several comments if you like. You should of course have a page marked Nofollow-DoFollow Policy and let them know your posting policy. It is no different from a brick and mortar store posting the return policy or “we will prosecute shoplifters” sign. By removing the nofollow tags you are saying: “I thank you for making my blog better. I appreciate your comments and am willing to do a little work in the area of spam control to keep them coming. Here is your reward.”

If you want your blog to be a business, then you need to start acting like it is a business and treating readers like paying customers. Put out quality merchandise. Post your store policies. Say thank you to all of your customers. Honor the really good customers. Last, but not least, don’t be a pussy when it comes to doing a little work.

Link Note: The links on this post all go to good people who have the nofollow tags removed. They understand the value of doing this, so don’t screw with them by leaving spam.

If you read my blog, it is most likely you are either a) a friend who is trying to get inside my head, or b) want to make money from blogging. I am going with the latter. You, like me, may be frustrated with Google for a variety of reasons that we won’t go into, but I am here to say there are alternatives. I am partial to BidVertiser myself, but I am looking into a number of affilate programs right now to replace Google on The Hart Blog Network blogs.

The latest new affilate I have found is ScribeFire which I also see Darren Rowse has up on his website, Pro Blogger.

John Cow wrote up about the soon to be gone Adsense Refferals.

Instead of their Adsense Referral program they are now going to use the Google Affiliate Network. What this is going to allow is now publishers are going to apply for an advertiser program and then get paid based on advertiser-defined actions instead of the usual clicks or impressions.

Darren Rowse of Pro Blogger has an interview with Kristopher Jones of Pepperjam Network

Earlier in the week I posted that PepperJam Network was giving all new publishers who signed up with their network a signup bonus of $10. Today I’ve managed to get a quick interview with Pepperjam Network’s CEO and President Kristopher B. Jones to ask him about the network, why he started it and what tips he could give us as publishers for using it in a way that earns us the most money.

John Chow has been pushing NeverBlue Ads pretty hard of late. I am also interested and owe them a return phone call. It seems these days even the bigger blogs are abandoning google so fast we can smell smoke. Possibly it is the guys at google taking the torch to ever more bloggers. It is hard to say for sure.

Earlier in the week John also wrote on TinyMasive.com

What do you get when you combine the contextual advertising of Google AdSense with an interactive shopping widget that can offer some pretty good deals to the visitors of your site. In some respects, TinyMassive.com may just look like another shopping-based ad network, but over the course of doing this review, I came to discover that it has a few unique qualities as well.

There are many other networks available. Some of them are sketchy. Some of them just hard to get into. Some of them only in beta, like Yahoo. They are out there though and for those who are frustrated with Google, fear not there are options.

BlogBoy doesn’t often make political stands when it comes to the online world, but this is one that can’t be ignored. There isn’t a blogger alive who doesn’t need to consider freedom of speech issues in fact. In Yahoo news this morning they write about public online spaces not having the same freedom of speech rights as say your public park.

‘Public’ online spaces don’t carry speech, rights
“Companies in charge of seemingly public spaces online wipe out content
that’s controversial but otherwise legal. Service providers write their
own rules for users worldwide and set foreign policy when they
cooperate with regimes like China. They serve as prosecutor, judge and jury in handling disputes behind closed doors.”

That might sound ominous and horrible, just like everything that the Bush administration has done for the last seven years, and in a way it is all of that. On the other hand that is the nature of doing business. Suffice it to say blogging is a business or at least you should be thinking of it as such if you ever plan to make money.

These companies be they MySpace, Yahoo, Google or even your own hosting company all have an image to maintain. If you associate yourselves with them and threaten that image they have every right and not to mention a responsibility to their stock holders to maintain that image even if it means pissing off a paying subscriber. That is called risk management, the world revolves around it. Yes, sometimes it seems unfair, but life isn’t fair. If you think life should be fair take your candy ass somewhere else because I can almost bet I won’t like you or really care what you have to say.

Do you see how that works or get the subtle of what I have just told you? This space is mine and there is very little you can do to stop me from saying what I want. if this was MySpace, Facebook, or LiveJournal I could could still get away with telling you to ‘go fuck yourself’, however there are plenty of places I couldn’t and keep my account very long. Just as i could get away with saying what I would like to do to Cat Deeley or Kourtni Lind on those same places, I couldn’t tell you the same thing about the teenage girl who lives across the street. Not that she interests me in the least, I could tell you what I would like to do to her on my my own blog if I had such an interest. While I don’t have an unlimited ability to say those things because of the agreement I have with my hosting company, it certainly lets me go a lot farther than any community blog will.

Now if I wanted to write twisted perverse stories about the girl, i am pretty sure I couldn’t get away with that very long with Host Gator, especially if I used any sort of details. More precisely, I could until someone told on me and my account just disappeared. I am not willing to run that risk, even if I do get daily backups of all my databases and have every post stored locally for all of my blogs. I like the price I pay for hosting and get good service, so my risk management assessment says no to cute blond mid teenage girl meets thirty something blogboy who turns out to be the sperm donor that gave her life porn stories. There are hosting companies that would let me host that and wouldn’t even bat an eye because it is tame compared to some of what people post. Those companies have made risk assessments too, and charge you accordingly.

When it comes right down to it if you are a blogger and want to say what ever the hell you want, there are some rules you need to pay attention to. First unless your speech and ideas are very tame, you risk losing an account almost anywhere you go. If you want to say what is on your mind pretty much unfettered then you need to get yourself a domain account with a good hosting company, click the Host Gator ad to your right for a really good deal. Lastly if you are going to publish what amounts to porn, get a hosting company that specializes in and allows it.

Before you say you shouldn’t have to put up with a company interfering with your right to say what ever you want while using there service it is time to ask yourself if you want to be called a hypocrite. If you blog and use any sort of spam filter or moderate comments you are censoring another person’s speech. Know the game, know the rules and know that you will always be playing by someone else’s rules…

All blogs have their problems and niche blogs are no exceptions, especially micro niche blogs. The biggest problem is the amount of content one person can write about. Darren Rowse of ProBlooger mentioned last week that one of the emerging trends were multiple author blogs for smaller blogs. This is one of the solutions to this problem, but it is only a stop gap in my opinion.

Micro niche blogs, especially in the blogosphere of blogging will eventually run out of crap to blog about no matter how many authors they have. Many long time blogging bloggers I have been reading for a few years now are really just starting to repeat themselves. They aren’t simply giving a new take on an old subject; they are basically rewriting posts they wrote a couple of years back. In my less than humble opinion, this is when you know a blogger has started jumping sharks and needs to move on. As a blogger if you find yourself doing this, you need to realize if you can’t pull it out you will be eaten by the sharks.

There are workable solutions though. First, you can add multiple authors which will help keep you going until you really have something new to write about. Two, you can slow down the pace of your posting. This is especially true for very small niches. Lastly, you can redefine or refocus your blog. There is no sin in slowly moving from one niche to another. An abrupt change might cost your readers, but so will spouting the same tired information. If you want to know what else you should be covering ask your readers, they will let you know.

In the end starting a niche blog has a lot of potential as a money maker, but you need to think about the long term when you’re starting it. Plan a year in advance if you can. Make the best uses of the resources at hand and know when it is time to move on. As always network, network, network!

5) Don’t Advertise On Your Noobie Blog. People who tell you not to advertise don’t usually have your best interest at heart.

The first kind of people to give that advice are readers who want something for nothing. Second kind are bloggers who think if you don’t have ads their advertising will get a better click through ratio.

4) Gadets and Widgets are the bomb and you should use all the latest and greatest. The fact is unless it is unobtrusive and either useful to you or your readers it is pointless and slows down your load times.

3) Starting out with a free blog is the way to go. This might be true if you are just keeping a private journal, but if you ever want to make money on your blog, this is not necessarily the best advice you can get. Less than $20 can get you started right here on Zyon. After a month you will know if you going to give this up or keep at it. The longer you are established on your own server the better it is for your rankings. The longer you are on freebie blogs the harder it is to make the switch and the greater the detrimental effects to your blog there are.

2) Posting Frequency Doesn’t Matter. Unless you are writing a personal vanity blog detailing your life posting frequency does matter. Do you have to post every day? No. Do you need to post a couple of times a week minimum? Yes. In order to achieve any real following you need to post with some sort of frequency. If what you said in one post is interesting, but don’t have any sort regularity I might be kind and add your feed to the more than a two hundred and fifty I subscribe to, but if you don’t pick up the pace you will get relegated to the lowest priority folder, the check once a month if I have time category.

1) Only Write the Highest Quality Posts and Never Write Filler. This is fine when you have 25,000 daily feed readers, but when you are starting out regular posting is essential to getting momentum going. This is not to say write a crappy post, you shouldn’t do that either. When it comes right down to it, you should be able to come up with at least one good idea five times a week and knock out a few hundred words worth reading.

Filler posts may not be the best idea you have ever had. That doesn’t matter so long as you put some thought into it, made it readable, and did a good job with the SEO. There are many ways to come up with good filler posts, many of which are some form of linkbaiting. Trips Around the Blogosphere, Daily Del.icio.us Updates, or Twitter Digest Posts are just a few examples of this.

Not every post is going to interest every reader that is just a fact of life. Snobs will say a post is crap simply because they didn’t get anything out of it, but if you the blogger got something out of writing it, then you can guarantee someone else will to.

Remember to take good advice when you see it, but don’t be afraid to question the motives of those who are giving it to your.

Don’t get stressed about not getting comments. Like many other bloggers I too was wondering if this was worth doing several times this week. I am putting money, time, and effort into maintain a blog that doesn’t get very many comments. I am sure some of you have felt that way too. Well I gave myself a year for each blog to start turning a profit and I am actually ahead for the gross on all four of them so I am not fretting.

I still am left with the time and effort questions. There are plenty of other blogs out there talking about blogging, but frankly I might be the only one who dares to say “fuck” in their blog. I thought about changing that strategy and decided against it, because blogging is frustrating and sometimes saying “fuck” in a post takes some of that away, and frankly if you want to read “fuck” free posts there are other blogs out there who cater to every corner of politically correct behavior.

There we have it. I know I have a fucking niche among bloggers blogging about blogging. Alright niche defined, what next in the “is this worth doing” Q&A. How many people read this blog? Right now 50 new visits a day with an average of 2.5 page views according to analytics, with another 20 return visitors, that doesn’t account for the 25 now getting the feed which increases by 3 or 4 a week. Okay not a lot of people are coming here yet, but it does grow every week so I am okay with that.

This still leaves me with the damned lack of comments. It is frustrating not knowing if anything you say is getting through or making any difference to people. Then I had to take a step back and evaluate my situation. As any good blogger with a problem I went to the people who know a lot more than me. I started looking around at some of big name blogs and realized they have great content every day with huge numbers in their Feedburner stats, but they don’t have a lot of comments either most days by comparison. Several sites I looked at have 20k or more Feedburner readers and only get on average a dozen comments per post.

After doing the math, I didn’t feel too bad. With a Minimum 20k people getting the feed you can figure only half of them read the post every day, with that many visiting the site in total. Call it a 12 comments divided by 20k and you get an average of .06% post to comment ratio. When I divide up my stats I have over a 5% post to comment ration. I quit feeling bad and decided to go back to content writing.

Enjoy and please feed my ego if this was in the least bit helpful!

I promised a post not so long back on how to make the most of Twitter for blogging.  In the mean time a couple of big name blogs ShoeMoney and ProBlogger have gotten into twitter pretty hard and can give you their takes on the networking with your fans side of it better than I can so I would suggest you read their tweeting adventures.

What I am going to bring to the table is a different take on the subject and one that has been doing well for me.  Using for those using WordPress there are several different plugins available to you, but I have two favorites, MyTwitter, which I am new too.  Then, there is the old reliable TwitterTools from Alex King.  Twitter tools does it all creates a digest post of your daily tweets, creates a post when you tweet, creates a tweet when you post, and gives you several configurable options.  The one problem it has is it only functions as a stupid widget making it about useless for me since I don’t want it in my sidebar.  This is where MyTwitter comes in.  I have only found this in the last few days, but it will allow you to place the content anywhere you want it.  I actually haven’t decided where I want it yet, but you can damned well believe it will be somewhere useful.

Okay I know some of you are probably thinking so what good is Twitter any how I run a couple of blogs that have absolutely nothing to do with my personal activities throughout the day. Well that goes back to one of the most important feature of TwitterTools, the ability to create a tweet when you post. If you make a couple of posts per blog a day and it creates a twit each time, you will notify every one of your followers you have posted something and if they are interested may go for a look even if they don’t normally read that blog. Furthermore you can use the tweet aggregate function to list you other posts on your other blogs to each and every reader creating a direct a passive stream of directed traffic. If you use the daily digest mode or create a post every time you tweet, you provide new content.

I prefer the digest mode on one of my blogs, but not all of them to avoid repetition. Using that along with AutoMeta which creates some of the meta information, SimpleTags which creates tags, the AutoSocial plugin which submits all my posts to Del.icio.us I get a full SEO friendly post that ends up drawing me organic traffic that I didn’t have to work for at all.

There has also been somewhat of another revolution in the Twitter market of recent days and that is the battle over desktop widgets. This is just one more place that people can see your blog links and effectively get to them. Expect as this battle heats up and innovations made almost daily, that this will become one more way to drive traffic to your site.

]]> http://bradtheblogboy.com/social-networking/the-power-of-twitter/feed/ 1 http://bradtheblogboy.com/seo/keyword-marketing/?source=rss http://bradtheblogboy.com/seo/keyword-marketing/#comments Fri, 18 Apr 2008 03:51:35 +0000 Blogboy http://bradtheblogboy.com/?p=51 Reading time: 2 – 3 minutes

One of the best techniques for really driving traffic to your site  is the use of keywords and knowing just how to use them  Wait! Wait! Stop!  I know some of you are thinking other blogs say keywords are dead and don’t matter to your PageRank or this or that program because they can be manipulated.  That is true to a point.

What isn’t mentioned often enough is keywords do still matter and that Google isn’t the only game in town. Search engines are getting better about seeing who is fudging their keywords and actually looking for them in the text of your post.  You can’t get away with just picking out popular keywords, plugging them in and thinking you are beating the system.  Other search you can still get away with that on, but it isn’t to your benefit even there.

So how do we pick a search engine oh mighty guru?  There are a couple of methods.  There are plugins of course which will do it for you automatically.  The best ones cost money though and I haven’t had very good luck with free ones using WordPress 2.5.  My preferred method is a little more time consuming but seems to produce pretty good results if you look at my Feedjit widget.

I use the site wordsfinder.com, enter the text, usually cut straight from word, and tell it to search for my keywords.  It usually gives me a nice long list and I cut highlight copy into notepad for cleaning it up.  First, this will pick out any horribly misspelled words if you didn’t already spell check the text, so correct them before posting.  According to highestranking.com you want to comma separate your terms or phrases, but don’t leave a space.  Using notepad or any text editor you can quickly do that, then simply cut them and paste them into your keywords field in WordPress and push the add custom field button and bam you have hot keywords.

What I said about the feedjit widget is quite true.  If you look at my other blogs especially you will find a high number of the incoming visitors are coming from Google via keyword searches.  Check out The Other Blog and Brad’s Tiny World to see what I mean.  You can also use Google Analytics to see your actual stats and make decisions about the kind of posts you want to be making as well.

Yeah right, not if you are talking about a blogging god. The one thing Bloggers need to do is realize that they have readers who want to see something new out of them every day. Frankly that is also the quickest way to burn out as a blogger, especially for those of us managing multiple blogs. There are a few tips though that will help reduce the stress.

• Write posts ahead of time either for scheduled publication or keep them around in draft form until they are either finished or you need to pull something out of your ass.
• Make a schedule of posts and keep to it, it is even better if you post it somewhere on your blog so when you get a few nasty emails wondering where your daily blog post is you can point to it. Yes it does happen, in fact that is why I am writing this damned list now. I was tired and needed a day off yesterday and I too it from this blog. One of these days I will manage to take one off from all three at the same time.
• Make a quick post about anything relevant. Don’t make it a crap post, or it isn’t worth your time to even do and you will suffer from it in the long run.
• Make sure you have some great links to provide and tell your readers why they should go read these other people’s blog too.
• Remember even Blogging Gods have bad days and don’t post everyday.

In honor of the suggestion here are my favorite blogging links of the day.

• From Jamie Harrop 20 Ways To Get More Blog Comments. It is a good little list and everyone should be bookmarking it.
• Courtney Tuttle gives us6 Steps To Overcoming A Blog Traffic Slump If you aren’t reading her blog regularly you are missing some really good insight.
• Dosh Dosh:Building a Popular Social Media Profile: Seven Essential Characteristics

We could all stand to do better with this one.

• Darren talks about the new breed of bloggers who are getting into blogging for the express purpose of making money. Making Money as a Side Effect of Blogging (and a New Breed of Blogger) He also gives us a good link over to Seth Godin on how to write like a blogger from a few days ago. Write like a blogger