Reading time: 5 – 8 minutes Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience. Online marketers should pay special attention to the RSS wildcard in any future marketing ventures. If you’re like the average surfer or computer user (you’re probably scratching your head) what the heck is RSS? Never heard of it? ‘RSS’ stand for ‘Really Simple Syndication’ and its original acronym stood for ‘Rich Site Summary’. RSS is basically just a simple code like xml or html. Truth be told, many surfers who use the web every day probably never heard of html either. However, there is one very important distinction you should realize about RSS — one fundamental difference that makes it such a revolutionary element. It changes how information is transmitted on the web, it sends out or syndicates a site’s contents....
