blogging 102

Reading time: 4 – 7 minutes As we all know, social media has become the latest challenge any successful business has to face, but with experience, you’ll find that it does have its benefits. For example, I truly believe that microblogging has made me a better writer and a better listener. As a small copywriting agency, we have made our mark. We have a brand, from our excellent service to our creative thinking, which ultimately is passed on to the client. It is a constant process, though; we have to move, change and adapt to our clients needs. Without the wonderful team I have, I am confident I would not have come to this realization. With that said, here is my opinion on how and what is needed for any business to succeed. You obviously need a brand. That in itself breaks down to several components: a vision, motivation, then the strategy. In order to come to this realization, you will need to use your vision. Once you have the vision, it can motivate you and your company, becoming... 

Reading time: 3 – 4 minutes As a blogger the need for branding is huge. You cannot achieve the desired marketing growth if your lack proper marketing communication. A blog will do just that, it will communicate and help your online marketing. But how do you brand? The following are ten tips on successful branding of your blog. 1. Segment the market: This way you will be able to identify your primary target and develop benefits that will appeal to them. With a segment for your product or your blog, you will be able to specifically target your offering; you will be having a clear picture of who your intended customers are. 2. Know your target: understanding why they are buying from you is a big move that will help you in tailoring your products and designing your blog. Understand what sort of people they are, know their nitty gritty. This can be achieved by using subscription to be able to talk to them as often as you could make it personal 3. Have your unique selling proposition: This... 

Reading time: 4 – 7 minutes RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure. Channel Title The channel title in your RSS feed is one of the most important aspect. The channel title should be keyword rich and contain information related to the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title. The channel title is a website visitors first glimpse at the RSS feed, so its important to make an impression and attract the interest of casual browsers. Additionally,... 

Reading time: 4 – 6 minutes RSS – or what is now known as “Really Simple Syndication” – is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people. In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice. RSS websites – that is, websites that contain RSS ‘feeds’ (articles or postings) – typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’. With its increased popularity, RSS is now being adopted and used by... 

Reading time: 4 – 6 minutes SEO, or search engine optimization, is the most important thing to make money online. If you know the basic concept of SEO, you can be confident to make money online by SEO. Here I am jotting down best SEO tactics that I have learned from hands on SEO experience on SEO for online marketing. 1) Think where to write SEO articles? Answer is – blog, website or article submission websites. If you have a blog or website, SEO is important to promote your website through search engines by doing SEO. If you have a good search engine ranking, you can get more target traffic/visitor to your website and if you run Google adsense /adbrite/chitika or any other contexual ad providers, your earning potential will be increased by an increasing CTR (click through rate). If you have no website but you want to promote your affiliate product, then SEO for article marketing is important to you for your affiliate marketing. Figure out the right product for your affiliate...