blogging 102

Reading time: 6 – 10 minutes As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat. Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth. Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made. It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business. For a number of years internet seo companies and just about every individual tech guru... 

Reading time: 8 – 14 minutes What is Search Engine Optimization? Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site. As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are...